Too Faced Counter Lead

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

Role & Responsibilities

• Support Too Faced in driving sales turnover and market share through a consistently consumer-focused approach.
• Represent a credible and professional brand image to internal and external consumers.
• Maximise sales through selling, excellent service and retail standards.
• Contribute to operational efficiency by following store, brand and company procedures and guidelines.
• Understand daily and weekly targets.
• Maintain awareness of additional sales channels and opportunities, including events, omnichannel and digital channels.
• Keep up to date with competitor activity and missed opportunities.
• Use social media effectively to drive the business and protect and enhance the brand image.
• Deliver the brand strategy and an effective local plan.
• Plan and implement local marketing and event initiatives aligned with retailer activity.
• Deliver excellent service execution, continually and visibly improving service levels and fostering a zero-complaints mindset and a culture of surprise and delight.
• Act as a brand ambassador, bringing brand values to life.
• Manage refunds and complaints in line with company guidelines, reaching mutually satisfactory outcomes and consulting the Area Manager where appropriate.
• Use digital tools to keep knowledge up to date.
• Deliver consumer recruitment and retention strategies to grow a loyal consumer base.
• Maintain current product knowledge to provide an industry-leading experience and meet consumer needs.
• Plan and maintain excellent standards for products, housekeeping, displays, messaging and pricing.
• Review retail standards daily and maintain them at the required level.
• Complete deliveries, stock movements and related administration within agreed company timeframes.
• Complete auditable processes and administration in line with company guidelines, taking corrective action in areas of identified risk.
• Fulfil information requests accurately and within deadlines.
• Minimise stock loss by implementing and following company security policies and procedures.
• Maintain a safe environment for consumers in accordance with company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activity achieve at least an “Acceptable” overall audit grading.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to inform decisions and maximise sales performance.
• Plan and deliver visual merchandising layouts in line with guidelines and agreed timescales.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are outside direct control.
• Manage promotions and discounts in accordance with company guidelines.
• Identify trends and suggest ways to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive personal development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Experience

Experience in a fast-paced retail and/or consumer-facing environment.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.