Too Faced Counter Lead

About Too Faced

Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.

The Counter Lead is responsible for driving sales turnover and market share for Too Faced at Sephora while maintaining consumer focus and brand excellence. This role encompasses sales optimization, brand representation, operational standards, and visual merchandising, with accountability for achieving daily and weekly targets, managing consumer retention strategies, and delivering a zero-complaints service culture.

Role & Responsibilities

• Drive sales performance and market share through consistent consumer-focused selling and excellent service delivery
• Achieve and exceed daily and weekly sales targets while maximizing sales opportunities across all channels including events, omnichannel, and digital platforms
• Maintain credible brand image and values both internally and externally, serving as a brand ambassador
• Develop and implement local marketing and event initiatives aligned with retailer strategy
• Execute visual merchandising layouts and daily replenishment according to company guidelines
• Monitor competitor activities and identify missed opportunities to enhance brand position
• Develop comprehensive consumer recruitment and retention strategies to build a loyal customer base
• Manage refunds and complaints in accordance with company guidelines, ensuring mutually satisfactory resolutions
• Maintain retail standards through daily reviews of product presentation, housekeeping, displays, messaging, and pricing
• Ensure all auditable processes and administration comply with company guidelines
• Leverage social media and digital tools to protect and enhance brand image while driving business growth
• Maintain accurate product knowledge to deliver industry-leading consumer experiences
• Implement company security policies and procedures to minimize stock loss
• Create and maintain a safe working environment adhering to all health and safety protocols
• Identify stock issues and trends, making recommendations to enhance product performance

Qualifications

• Experience in fast-paced retail and/or consumer-facing environments
• Commercial understanding and awareness of industry landscape
• Effective communication, organization, and prioritization skills
• Ability to drive self-development and continuous improvement

Skills

Experience

Experience in a fast-paced retail environment with demonstrated consumer-facing service capability is required. Candidates should demonstrate commercial awareness and a track record of driving sales performance in competitive retail settings.

Culture

Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.