- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Sep 22, 2026
About Too Faced
Too Faced is a globally recognized prestige beauty brand celebrated for its playful glamour, innovative formulas, and unapologetically feminine spirit. Founded in 1998 and now part of The Estée Lauder Companies, the house blends artistry, joy, and high-performance cosmetics to inspire confidence and self-expression. As an employer, Too Faced offers a dynamic, creative environment where entrepreneurial energy meets the scale and resources of a leading global beauty group. Its teams are encouraged to think boldly, champion inclusivity, and bring emotion and imagination to every product, campaign, and consumer experience, helping shape the future of modern makeup culture.
The Counter Lead drives sales turnover and market share for the Too Faced brand at Sephora by maintaining a consumer-focused approach and upholding brand excellence across all touchpoints. This role encompasses strategic sales leadership, visual merchandising, local event execution, and operational oversight, with accountability for team performance, retail standards, inventory management, and customer satisfaction within a fast-paced beauty retail environment.
Role & Responsibilities
- Drive sales turnover and market share by maintaining a consumer-focused approach and reflecting a credible, professional brand image to internal and external stakeholders
- Maximize sales performance through consultative selling, delivery of exceptional service, and adherence to retail standards
- Manage daily stock replenishment and plan visual merchandising layouts according to brand guidelines and commercial objectives
- Develop and execute local marketing and event initiatives aligned with retailer activity and brand strategy
- Deliver excellence in customer service by establishing zero-complaint standards and fostering a culture of service quality and delight
- Manage consumer recruitment and retention strategies to build a loyal customer base and optimize lifetime value
- Develop comprehensive product knowledge to ensure consultative selling and a best-in-class consumer experience
- Monitor daily, weekly, and campaign targets; utilize commercial reports and market intelligence to inform performance decisions
- Maintain operational excellence through daily retail standard reviews, inventory management, and adherence to company security and health and safety policies
- Serve as a brand ambassador, embodying brand values and strategy across all consumer touchpoints and internal communications
- Leverage digital tools and social media platforms to drive business growth, protect brand equity, and identify emerging opportunities
- Manage refunds, complaints, and escalations in accordance with company guidelines, escalating to area management as appropriate
Qualifications
- Experience in fast-paced retail and/or consumer-facing environments
- Commercial understanding and awareness of industry trends and competitive landscape
- Effective communication, organisational, and prioritisation skills
- Ability to drive self-development and continuous learning
Skills
Experience
Experience in a fast-paced retail and/or consumer-facing environment, ideally within the beauty, cosmetics, or luxury retail sector.
Education
No specific educational qualifications stated; previous retail management or supervisory experience preferred.
Workplace
The successful candidate will be located in London, England, UK.
Explore jobs in England or in the UK.
Culture
Too Faced fosters a vibrant, creative workplace where individuality, self-expression, and a playful approach to beauty are celebrated. As an employer, the brand encourages collaboration, innovation, and a bold entrepreneurial spirit, empowering teams to bring joy, confidence, and glamour to every customer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Too Faced, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Lead», «Beauty Counter Lead», «Point of Sale Lead», «Counter Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.