Tommy Hilfiger Senior Social Creative

About Tommy Hilfiger

Tommy Hilfiger, founded in 1985, is a globally recognized premium lifestyle brand celebrated for translating classic American cool into modern, inclusive design. As an employer, the company offers a dynamic international environment where creativity, commercial excellence, and cultural relevance meet. Teams contribute to collections, retail experiences, digital innovation, and brand storytelling that resonate across generations and markets. With the support of PVH Corp., Tommy Hilfiger fosters collaboration, entrepreneurial thinking, and professional growth, while advancing commitments to sustainability, diversity, and responsible fashion. It seeks talent energized by bold ideas, consumer connection, and the enduring appeal of iconic style.

Role & Responsibilities

• Lead the vision, creative strategy, and look, tone, and feel of content across all social channels with the VP of Social.
• Partner with the other Senior Creative, Social, to deliver the creative strategy for campaigns and always-on content, creating assets or working with extended brand and agency teams.
• Co-oversee creative direction across the brand’s social channels, curating the feed’s design, sonic identity, and visual storytelling with Social Strategists.
• Co-oversee end-to-end development of social-first creative programming, including entertainment-focused concepts and treatments, on-set content capture and creative direction, post-production, rollout plans, and asset quality assurance.
• Co-drive real-time design and production of channel-specific social-first assets, including video and static imagery.
• Lead social creative on set, at events, and for relevant campaigns and social initiatives.
• Use social media insights and past performance to inform creative, in partnership with the insights team.
• Collaborate with the Social Media Strategy team on campaign and always-on content strategies tailored to the editorial calendar and emerging best practices.
• Stay current on design trends, creative and social media innovation, and emerging technologies; proactively pitch ideas informed by cultural trends and past content performance.
• Act as a brand steward, ensuring clear, consistent, and comprehensive communication with business partners and internal teams.
• Participate in internal meetings and work with external vendors, including agencies, content crews, and post-production partners.
• Work closely with stakeholders, including Senior Leadership, to communicate and present creative concepts.
• Partner across Creative Marketing, Project Management, PR, E-Commerce, Fashion Office, and Production to plan, brief, communicate, and adapt social media content.

Qualifications

• At least 8 years of experience in social-first creative, content creation, art direction, or creative direction, in-house or at an agency.
• Experience working with leading consumer brands in fashion, lifestyle, entertainment, travel, or other culturally relevant industries.
• A strong portfolio demonstrating social-first creative, visual storytelling, and a distinctive creative point of view.
• Deep understanding of social platforms, trends, culture, formats, and emerging creative best practices.
• Hands-on experience concepting, capturing, and editing social content, including creative direction on shoots and productions.
• Strong collaboration and communication skills, including experience presenting creative concepts to senior stakeholders.
• Ability to use social insights and performance data to inform and optimize creative.
• Experience with AI creative tools is a plus, but not required.

Skills

Experience

At least 8 years in social-first creative, content creation, art direction, or creative direction, either in-house or at an agency.

Benefits

Onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapy, and access to nutritional and wellbeing programs; extensive food and beverage options, restaurant, barista coffee bars, sky bar, social events, drinks, game nights, and campus activities; training programs through PVH University; seasonal market launches, sample sales, and employee discounts.

Culture

Tommy Hilfiger fosters an inclusive, energetic workplace culture shaped by its classic American cool identity and a strong spirit of creativity, collaboration, and optimism. As an employer, the brand encourages diverse perspectives, entrepreneurial thinking, and a forward-looking approach to fashion, sustainability, and consumer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.