- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
About Tommy Hilfiger
Tommy Hilfiger, founded in 1985, is a globally recognized premium lifestyle brand celebrated for translating classic American cool into modern, inclusive design. As an employer, the company offers a dynamic international environment where creativity, commercial excellence, and cultural relevance meet. Teams contribute to collections, retail experiences, digital innovation, and brand storytelling that resonate across generations and markets. With the support of PVH Corp., Tommy Hilfiger fosters collaboration, entrepreneurial thinking, and professional growth, while advancing commitments to sustainability, diversity, and responsible fashion. It seeks talent energized by bold ideas, consumer connection, and the enduring appeal of iconic style.
Tommy Hilfiger seeks a Senior Manager of Marketing and Brand Management to lead consumer-facing programs and strategic initiatives across mainland China. The role encompasses developing and executing seamless, consumer-centric brand messaging that strengthens emotional connections with current and potential consumers, thereby enhancing brand equity. The candidate will direct integrated go-to-market strategies, oversee campaign development and analysis, and coordinate closely with APAC and local cross-functional teams to establish the brand's distinctive market position within China's competitive fashion landscape.
Role & Responsibilities
- Strategize, create, and execute consumer-centric brand messaging across China market to increase brand desirability and drive commercial impact
- Lead cross-functional go-to-market strategy and execution of meaningful communications, with emphasis on social and digital channels
- Initiate and drive China-relevant collaboration and capsule collection projects in coordination with related parties
- Create locally resonant product stories and campaign assets to unlock business opportunities and enhance operational efficiency
- Direct creative briefing processes with integrated marketing communications and creative agencies, maintaining social and digital at the core
- Consolidate and integrate global and APAC go-to-market plans with local initiatives to ensure cohesive brand positioning
- Support development and interpretation of marketing objectives and brand visual materials to maintain consistent brand identity
- Deliver proactive insights and action recommendations to marketing functional teams
- Execute campaign review and analysis for both in-process marketing KPIs and business relevance
- Manage training and sharing sessions with external partners to align with brand guidelines and embrace emerging trends
Qualifications
- 8–15 years of advanced marketing, brand management, or related professional experience
- Bachelor's degree in marketing, business administration, communications, or related discipline
- Proven track record of developing and executing successful consumer-centric brand strategies
- Demonstrated expertise in integrated go-to-market planning and campaign execution
- Strong analytical capability with measurable success in delivering marketing KPIs and business results
Skills
Experience
Advanced knowledge and skills, typically 8–15 years of related experience in marketing, brand management, consumer strategy, or comparable roles in fashion, apparel, or lifestyle brands.
Education
Bachelor's degree required, preferably in marketing, business administration, communications, or a related field.
Culture
Tommy Hilfiger fosters an inclusive, energetic workplace culture shaped by its classic American cool identity and a strong spirit of creativity, collaboration, and optimism. As an employer, the brand encourages diverse perspectives, entrepreneurial thinking, and a forward-looking approach to fashion, sustainability, and consumer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tommy Hilfiger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Manager», «Head of Brand Marketing», «Senior Marketing Manager», «Brand Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.