Tommy Hilfiger Senior Director, Product Strategy

About Tommy Hilfiger

Tommy Hilfiger, founded in 1985, is a globally recognized premium lifestyle brand celebrated for translating classic American cool into modern, inclusive design. As an employer, the company offers a dynamic international environment where creativity, commercial excellence, and cultural relevance meet. Teams contribute to collections, retail experiences, digital innovation, and brand storytelling that resonate across generations and markets. With the support of PVH Corp., Tommy Hilfiger fosters collaboration, entrepreneurial thinking, and professional growth, while advancing commitments to sustainability, diversity, and responsible fashion. It seeks talent energized by bold ideas, consumer connection, and the enduring appeal of iconic style.

Tommy Hilfiger seeks a Senior Director, Product Strategy to lead its Product Strategy function in Amsterdam, shaping long-term and seasonal product direction, category acceleration, strategic initiatives, governance, and executive decision support. The role leads through a Director and senior strategy professionals and reports to the Vice President, Product Strategy & Operations.

Role & Responsibilities

• Define and evolve the long-term Product Strategy agenda, translating company and brand priorities, consumer insights, market and competitive trends, and commercial opportunities into product choices and growth priorities.
• Shape the Product organization’s category acceleration agenda, connecting long-term opportunities with seasonal priorities, investment choices, and measurable outcomes.
• Lead seasonal planning strategy, translating multi-season ambitions into actionable seasonal frameworks, category priorities, and decision guardrails.
• Integrate priorities, sequencing, and resource choices across the Product Strategy portfolio; recommend which work to accelerate, defer, reduce in scope, or stop, balancing strategic value, commercial impact, urgency, dependencies, organizational capability, and capacity, and communicate the implications clearly.
• Own and evolve the Product Strategy operating model, including portfolio ownership, planning cadence, governance, decision rights, performance measures, and strategic reporting; use insights to redirect attention and resources.
• Lead selected strategic initiatives and transformation priorities, ensuring clear objectives, robust analysis, aligned ownership, effective execution, measurable outcomes, and coordination among related initiatives.
• Advise the Product Leadership Team and oversee executive-ready insights, recommendations, and strategic narratives to support critical business decisions.
• Represent and champion Product priorities in company-wide and cross-functional forums, translating strategic decisions into aligned execution across functions and regions.
• Build trusted cross-functional and regional partnerships, constructively challenge assumptions, navigate complex trade-offs, and influence senior stakeholders toward aligned strategic outcomes.
• Support the Product Leadership Team on selected high-priority executive priorities, leadership forums, and special strategic projects as business needs evolve.
• Lead the Product Strategy function through a Director and senior strategy professionals; set objectives, portfolio ownership, and decision rights; delegate accountability, oversee performance, delivery quality, and sustainable workloads, and enable cross-functional influence.
• Build organizational capability through resource and workforce planning, coaching, performance management, and succession; recommend investment priorities and oversee deployment of approved resources to sustain the team’s capacity and capabilities.

Qualifications

• Typically 12+ years of progressive experience in product strategy, business or brand strategy, strategic planning, business transformation, management consulting, or a related discipline, including at least 7 years of managerial experience leading senior professionals and leaders in complex global organizations.
• Experience in apparel, footwear, retail, or broader consumer goods is strongly preferred; experience at a leading global strategy or management consulting firm is a strong advantage.
• Proven experience defining and leading long-term product, category, portfolio, or brand strategies and multi-year strategic planning that drive sustainable growth, category acceleration, or enterprise transformation.
• Significant people-leadership experience, including portfolio ownership, performance management, leadership capability building, and succession development across a senior professional team.
• Strong commercial, consumer, and product acumen, integrating market, competitive, operational, and financial insights into strategic recommendations, priorities, and resource choices.
• Ability to integrate multiple strategic portfolios, establish effective governance and performance oversight, and lead execution through senior professionals rather than retaining recurring ownership of delegable analysis or deliverables.
• Strong executive communication and influencing capability, including simplifying complex topics, developing compelling strategic narratives, constructively challenging assumptions, and negotiating critical choices with senior leaders.
• Sound judgment and organizational leadership through major change, creating clarity from ambiguity, aligning senior stakeholders around evolving priorities, balancing strategic ambition, business value, dependencies, organizational capability, and sustainable delivery, and taking accountability for difficult sequencing and prioritization decisions.
• Advanced proficiency in PowerPoint and Excel, with the ability to challenge and guide sophisticated analysis, financial modelling, and executive storytelling produced by the team.
• Fluent written and spoken English, with the ability to influence and build alignment across functions, regions, and leadership levels.
• Master’s degree in Business, Strategy, Finance, Marketing, or a related discipline, or equivalent relevant experience; an MBA is preferred.

Skills

Experience

Typically 12+ years of progressive relevant experience, including at least 7 years of managerial experience leading senior professionals and leaders in complex global organizations.

Education

Master’s degree in Business, Strategy, Finance, Marketing, or a related discipline, or equivalent relevant experience; an MBA is preferred.

Benefits

Onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapist, and nutrition and wellbeing programs; food and beverage facilities, restaurant, barista coffee bars, sky bar, social events and campus activities; professional development training through PVH University; seasonal market launches, sample sales, and employee discounts.

Culture

Tommy Hilfiger fosters an inclusive, energetic workplace culture shaped by its classic American cool identity and a strong spirit of creativity, collaboration, and optimism. As an employer, the brand encourages diverse perspectives, entrepreneurial thinking, and a forward-looking approach to fashion, sustainability, and consumer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.