- Employment
- Full-Time
- Seniority
- Manager
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
About Tommy Hilfiger
Tommy Hilfiger, founded in 1985, is a globally recognized premium lifestyle brand celebrated for translating classic American cool into modern, inclusive design. As an employer, the company offers a dynamic international environment where creativity, commercial excellence, and cultural relevance meet. Teams contribute to collections, retail experiences, digital innovation, and brand storytelling that resonate across generations and markets. With the support of PVH Corp., Tommy Hilfiger fosters collaboration, entrepreneurial thinking, and professional growth, while advancing commitments to sustainability, diversity, and responsible fashion. It seeks talent energized by bold ideas, consumer connection, and the enduring appeal of iconic style.
Tommy Hilfiger seeks an experienced Manager of Visual Merchandising and Store Design to oversee all window displays, in-store visual merchandising, and store planning across its Hong Kong operations. This role bridges creative execution and operational excellence, managing the design and implementation of seasonal concepts from conception to store rollout while ensuring brand standards are consistently maintained across all locations and supervising visual merchandising staff.
Role & Responsibilities
- Develop and execute creative window display and in-store visual merchandising concepts aligned with brand aesthetics and commercial objectives
- Create and coordinate regular visual merchandising plans with retail managers, ensuring timely execution, documentation, and quality control across all locations
- Manage relationships with contractors and production professionals for prop sourcing, production, and timely installation on budget
- Implement seasonal merchandising guidelines, floor sets, and marketing materials in accordance with new product launch calendars
- Coach, train, and develop visual merchandisers and display staff to maintain quality standards and maximize sales performance
- Present seasonal concepts and new initiatives during team training sessions
- Oversee new store concept development, establish planning standards, and ensure compliance with brand guidelines
- Plan and communicate store setups—both new and renovated—to optimize assortments and meet local requirements within budget
- Supervise design outsourcing agencies and manage the store planning project database, including drawings, documentation, and material packages
- Conduct regular market and site visits to monitor construction progress and ensure design intent compliance
- Partner with Regional Store Planning teams, retail operations, and local stakeholders to coordinate project execution
- Foster collaborative team culture and motivate visual merchandising staff to achieve strategic goals
Qualifications
- University graduate with a major in Fashion, Art, Visual Merchandising Design, or Fashion Retail
- Minimum 10 years of relevant experience in fashion retail visual merchandising and store design
- At least 3 years of supervisory or management experience leading creative staff, visual merchandisers, and display teams
- Demonstrated expertise in color theory, styling, outfit coordination, and current fashion trends
- Strong proficiency in store planning, space planning, and design coordination
- Proven ability to communicate design concepts to store teams and maintain VM quality standards
- Excellent project management and time management capabilities
- Fluent in written and verbal Chinese (Cantonese/Mandarin) and English
Skills
Experience
Above 10 years of relevant experience in the fashion retail industry, including visual merchandising and store design functions. Minimum 3 years in a supervisory or management capacity overseeing creative staff. Experience working directly with brand principals is advantageous.
Education
University degree with a major in Fashion, Art, Visual Merchandising Design, Fashion Retail, or equivalent field. Alternative: 8–10 years of substantial practical VM experience may substitute for formal qualification.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Culture
Tommy Hilfiger fosters an inclusive, energetic workplace culture shaped by its classic American cool identity and a strong spirit of creativity, collaboration, and optimism. As an employer, the brand encourages diverse perspectives, entrepreneurial thinking, and a forward-looking approach to fashion, sustainability, and consumer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tommy Hilfiger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visual Merchandising Manager», «Store Design and VM Director», «Retail Visual Design Manager», «Visual Presentation Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.