Tommy Hilfiger Global Brand Marketing Director

About Tommy Hilfiger

Tommy Hilfiger, founded in 1985, is a globally recognized premium lifestyle brand celebrated for translating classic American cool into modern, inclusive design. As an employer, the company offers a dynamic international environment where creativity, commercial excellence, and cultural relevance meet. Teams contribute to collections, retail experiences, digital innovation, and brand storytelling that resonate across generations and markets. With the support of PVH Corp., Tommy Hilfiger fosters collaboration, entrepreneurial thinking, and professional growth, while advancing commitments to sustainability, diversity, and responsible fashion. It seeks talent energized by bold ideas, consumer connection, and the enduring appeal of iconic style.

Role & Responsibilities

• Lead global brand campaigns end to end, from strategic brief and creative direction through production, launch and amplification, strengthening brand desirability, recruiting new consumers and reinforcing Tommy Hilfiger’s positioning.
• Translate long-term global brand strategy and seasonal business priorities into compelling consumer-facing campaign ideas and narratives that work consistently across markets, channels and touchpoints.
• Develop global campaign rollout strategy, including campaign architecture, phasing, channel roles, market guidance and amplification opportunities, balancing global consistency with relevant regional execution.
• Guide creative development with internal teams and external agencies, applying a strong creative eye and aesthetic judgment and giving clear, constructive and decisive feedback to ensure distinctive, elevated work aligned with Tommy Hilfiger’s future direction.
• Develop innovative, multichannel campaigns that increase brand relevance, cultural impact and emotional connection while attracting new and emerging consumer audiences.
• Track fashion, entertainment, talent, media, consumer culture and emerging behaviours to keep campaigns timely, culturally relevant and capable of generating conversation and engagement.
• Communicate campaign strategies, objectives, creative direction and expected outcomes to global and regional stakeholders, building understanding, confidence and alignment around each campaign’s role in advancing the brand and business.
• Develop strategic and creative narratives and present campaign recommendations, creative work and key decisions to the CMO, senior leadership and other global stakeholders.
• Establish campaign objectives and measurable KPIs with relevant teams, assess performance and apply learnings to strengthen campaign development and effectiveness.
• Oversee assigned global campaign budgets and financial planning, allocate resources strategically and responsibly, and work with Media, Finance and other stakeholders to evaluate effectiveness and maximize return on investment.
• Build productive partnerships with creative agencies, production partners and other external stakeholders; set clear briefs and expectations, encourage ambitious thinking and maintain accountability throughout development.
• Collaborate across Brand Marketing, Creative, Product, Design, Media, Communications, Entertainment and Influencer Marketing, Consumer Insights, regional teams and other relevant functions, engaging stakeholders at the right moments around a cohesive campaign vision.
• Lead, coach and develop a high-performing Brand Campaigns team, providing direction, constructive feedback and growth opportunities, and fostering support, motivation and accountability.
• Model PVH’s Leadership Behaviors through inclusive, adaptive and collaborative leadership, acting as a positive culture ambassador across teams and functions.
• Prioritize health, wellbeing and sustainable ways of working by managing priorities, setting clear boundaries and fostering a positive, supportive team environment.

Qualifications

• At least 10 years of relevant experience in global brand marketing, campaign development or a related discipline, ideally in fashion, lifestyle, premium or luxury, including significant experience leading teams and complex global initiatives.
• Ability to connect long-term brand strategy, consumer insight and business priorities with compelling creative ideas, moving between high-level strategy and the detailed decisions required to deliver outstanding campaigns.
• Exceptional creative judgment, aesthetic sensibility and a clear point of view; able to assess creative work, identify ways to strengthen it and guide agencies toward distinctive, elevated outcomes.
• Deep engagement with fashion, entertainment, talent, media and contemporary culture; understands how brands build relevance with new generations and translates cultural insight into campaign opportunities.
• Experience briefing and managing creative agencies and production partners, providing clear and constructive feedback, navigating complex creative processes and maintaining ambition throughout development.
• Excellent verbal, written and visual communication and presentation skills, including the ability to simplify complex thinking, craft compelling narratives, present confidently to senior stakeholders, influence decisions and build conviction around recommendations.
• Empathetic, enthusiastic and committed people leader who sets clear expectations, develops talent and creates an inclusive environment built on trust, energy, shared accountability and high standards.
• Proven ability to build relationships across functions, seniority levels, regions and cultures, align diverse stakeholders around a shared vision and navigate differing perspectives constructively.
• Experience developing campaigns for multiple markets and consumer contexts, balancing global consistency with regional relevance and flexibility.
• Demonstrated success defining campaign objectives, establishing KPIs, evaluating performance and applying learnings to improve future work.
• Comfortable managing significant campaign budgets and making informed investment decisions, with a strong understanding of how brand-building contributes to consumer demand and long-term business growth.
• Committed to brand integrity, inclusive leadership and responsible marketing, and able to reflect Tommy Hilfiger’s values authentically in the work and within the team.
• Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience; a Master’s degree is advantageous but not required.

Skills

Experience

At least 10 years in global brand marketing, campaign development or a related discipline; ideally in fashion, lifestyle, premium or luxury, including significant experience leading teams and complex global initiatives.

Education

Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience. A Master’s degree is advantageous but not required.

Benefits

Onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapy, nutritional and wellbeing programmes, extensive food and beverage options, restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, campus activities, professional and personal development training through PVH University, access to seasonal market launches and sample sales, and employee discounts.

Culture

Tommy Hilfiger fosters an inclusive, energetic workplace culture shaped by its classic American cool identity and a strong spirit of creativity, collaboration, and optimism. As an employer, the brand encourages diverse perspectives, entrepreneurial thinking, and a forward-looking approach to fashion, sustainability, and consumer experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.