- Location
- 285 Madison Avenue (View map)New York, NY 10017USA
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- $60,800–87,800/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
About Tommy Hilfiger
Tommy Hilfiger, founded in 1985, is a globally recognized premium lifestyle brand celebrated for translating classic American cool into modern, inclusive design. As an employer, the company offers a dynamic international environment where creativity, commercial excellence, and cultural relevance meet. Teams contribute to collections, retail experiences, digital innovation, and brand storytelling that resonate across generations and markets. With the support of PVH Corp., Tommy Hilfiger fosters collaboration, entrepreneurial thinking, and professional growth, while advancing commitments to sustainability, diversity, and responsible fashion. It seeks talent energized by bold ideas, consumer connection, and the enduring appeal of iconic style.
The DTC Marketing Coordinator supports the execution of seasonal email messaging campaigns for Tommy Hilfiger, partnering cross-functionally to bring compelling product stories and promotions to the consumer base. This role manages campaign implementation from strategy alignment through asset delivery and live approvals, working closely with the CRM team and Creative Studio to ensure accurate and timely deployment across owned and operated digital channels.
Role & Responsibilities
- Capture and manage all inputs and supporting documents that drive email campaign creative content, partnering with the CRM team to ensure proper version mapping and deployment
- Create and update internal marketing decks with seasonal DTC email campaign creative, subject lines, and preheaders for in-season presentations
- Proofread and approve all consumer-facing DTC email and SMS messaging for accuracy and brand compliance
- Manage consumer-centric linking of email campaigns, coordinating with site merchandising partners to ensure logical and compelling paths to purchase
- Coordinate email translation requests for the Canadian market, working across marketing, creative, and localization teams to ensure timely delivery and accurate bilingual execution
- Maintain the seasonal email content calendar, incorporating campaign wireframes and updating monthly with finalized creative to keep stakeholders aligned
- Conduct competitive reviews and maintain market reference documentation
- Request and manage barcode needs for DTC marketing initiatives
- Provide relevant marketing updates for field directives as applicable
Qualifications
- Bachelor's degree
- 1–3+ years of digital marketing experience with a fashion brand or retail company
- Proficiency in Microsoft Excel, PowerPoint, and Word
- Strong verbal and written communication skills
- Highly organized, detail-oriented, and accuracy-focused
- Professional demeanor with proactive approach
- Strong interpersonal skills with emphasis on teamwork
- Strong analytical and problem-solving capabilities with ability to develop actionable recommendations
- Ability to manage and prioritize multiple tasks and projects with adherence to deadlines
- Comfort working in fluid environments with tight deadlines and changing priorities
Skills
Experience
1–3+ years of digital marketing experience with a fashion brand or retail company, demonstrating proficiency in campaign execution and marketing operations.
Education
Bachelor's degree
Compensation
The base compensation for this position ranges from USD 60,800 to USD 87,800 per annum.
Benefits
Competitive pay, bonus programs, comprehensive medical insurance, vision insurance, dental insurance, life insurance, disability insurance, above-market 401(k) contribution, generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, flexible work schedules, Headspace membership, fitness membership and meditation subscription reimbursement, opportunity to earn up to $200 annually in wellness rewards, Care.com services for childcare, elder care, adoption preparation, and pet care, tuition reimbursement for continued education, and associate discount at company outlets and e-commerce sites.
Culture
Tommy Hilfiger fosters an inclusive, energetic workplace culture shaped by its classic American cool identity and a strong spirit of creativity, collaboration, and optimism. As an employer, the brand encourages diverse perspectives, entrepreneurial thinking, and a forward-looking approach to fashion, sustainability, and consumer experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tommy Hilfiger, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Email Marketing Coordinator», «Digital Marketing Coordinator», «Campaign Coordinator», «Marketing Operations Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.