Tom Ford Senior Marketing Manager

About Tom Ford

Tom Ford stands as a modern icon of luxury, renowned for its cinematic glamour, impeccable tailoring, and uncompromising vision across fashion, beauty, eyewear, and accessories. As an employer, the house offers a refined, high-performance environment where creativity, commercial intelligence, and exacting standards converge. Employees are invited to contribute to a brand defined by sensual elegance, disciplined execution, and a distinctive global identity. With opportunities spanning design, retail, marketing, product development, and corporate functions, Tom Ford attracts professionals who value excellence, sophistication, and cultural relevance, while seeking to shape the future of contemporary luxury with confidence and precision.

Role & Responsibilities

• Identify local trends and competitor activity, and recommend actions to activate relevant trends.
• Partner with the local Commercial team to validate and develop retail go-to-market plans by channel and door.
• Work with the local Online team to define account-specific online execution plans.
• Manage advertising and promotion investment by channel in line with regional guidelines.
• Develop and propose local promotional plans for Key Shopping Moments, High Traffic Moments, and always-on activity, including trial sets, in consultation with local corporate teams such as DCM, Commercial, Finance, and Supply Chain.
• Monitor COG, escalate issues, and develop intervention plans as needed by POD.
• Lead marketing teams in delivering and executing the regional brand’s end-to-end consumer, product, and retail marketing plan across all channels, including campaigns and new product launches, in partnership with the extended DCM and Commercial teams.
• Provide insights from local DCM and Commercial teams to the regional brand during annual planning for regional marketing and go-to-market strategy development.
• Localize and validate cascaded 360-degree marketing and go-to-market plans, briefs, and calendars across platforms and channels, including assets, advertising and promotion investment, and influencer management, with input from DCM media specialists.
• Partner with DCM on digital, CRM, and paid media activations and with KAM on account-specific online activations, including campaign briefs, KPI alignment, and approval of final investment; validate the final media agency brief and advertising and promotion budget.
• Brief DCM on the brand’s consumer marketing plan; review media performance against assigned KPIs monthly, quarterly, and annually, and co-develop ongoing optimization plans with the DCM team.
• Localize creative assets from the regional brand for all platforms and work with the local creative team or agency on adaptation and creation as needed.
• Partner with DCM earned-media specialists on influencer selection in line with regional brand and local earned-media guidelines, and manage agency briefs and seeding, including samples and personalized content, for go-to-market activations.
• Partner with DCM owned-media specialists to localize media plans and manage operations across brand-owned media platforms.
• Lead cross-functional teams to ensure accurate product forecasting, product excess management, pricing, and claims for campaigns and business-as-usual activity.
• Manage people activities, including hiring, placement, and training.
• Advise team members on goal setting and performance reviews, providing coaching and feedback.
• Counsel team members on career development and teamwork.

Qualifications

• University-level education.
• At least 10 years of relevant marketing experience.
• Experience in a similar or relevant industry.
• Experience leading teams and managing cross-functional stakeholders in a matrix organization.
• Excellent communication skills in Korean and English.
• A proven track record of driving return on investment for marketing campaigns.
• Strong leadership and influencing skills to lead multiple projects in a matrix environment.
• Ability to communicate effectively and influence regional and global stakeholders by translating local market needs, insights, and business opportunities into actionable strategic recommendations.
• Ability to manage stakeholders at different levels of seniority to achieve business goals while maintaining strong interpersonal relationships.
• Strong analytical skills, fast learning, and flexibility in dealing with ambiguity.
• Attention to detail and strong work-prioritization skills.

Skills

Experience

At least 10 years of relevant marketing experience; experience in a similar or relevant industry and leading teams and managing cross-functional stakeholders in a matrix organization.

Education

University-level education.

Culture

Tom Ford fosters a polished, high-performance culture shaped by bold creativity, meticulous craftsmanship, and an uncompromising eye for detail. As an employer, the brand values confidence, discretion, and collaboration, offering an environment where teams contribute to a sophisticated vision of modern luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.