Tom Ford Counter Lead

About Tom Ford

Tom Ford stands as a modern icon of luxury, renowned for its cinematic glamour, impeccable tailoring, and uncompromising vision across fashion, beauty, eyewear, and accessories. As an employer, the house offers a refined, high-performance environment where creativity, commercial intelligence, and exacting standards converge. Employees are invited to contribute to a brand defined by sensual elegance, disciplined execution, and a distinctive global identity. With opportunities spanning design, retail, marketing, product development, and corporate functions, Tom Ford attracts professionals who value excellence, sophistication, and cultural relevance, while seeking to shape the future of contemporary luxury with confidence and precision.

Role & Responsibilities

• Support the Brand in driving sales turnover and market share while remaining consumer-focused.
• Represent a credible and professional Brand image to internal and external consumers.
• Maximise sales through selling, excellent service and retail standards.
• Contribute to operational efficiency by following store, Brand and Company procedures and guidelines.
• Understand daily and weekly targets, and remain aware of additional sales opportunities, including events, omnichannel and digital channels.
• Keep up to date with competitor activity and missed opportunities.
• Use social media effectively to drive the business and protect and enhance the Brand image.
• Deliver the Brand Strategy through an effective local plan.
• Plan and implement local marketing and event initiatives aligned with retailer activity.
• Continually improve service levels, foster a zero-consumer-complaints mindset and create a surprise-and-delight culture.
• Act as a Brand ambassador, bringing Brand values to life.
• Manage refunds and complaints in line with Company guidelines and seek mutually satisfactory outcomes, consulting the Area Manager where appropriate.
• Use digital tools to keep knowledge current.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Maintain current product knowledge to deliver an industry-leading experience and meet consumer needs.
• Plan and maintain standards for products, housekeeping, displays, messaging and pricing; review retail standards daily.
• Ensure deliveries, stock movements and related administration are completed within agreed Company timeframes.
• Complete auditable processes and administration according to Company guidelines, and take corrective action in identified risk areas.
• Fulfil information requests accurately and within deadlines.
• Minimise stock loss by implementing and following Company security policies and procedures.
• Maintain a safe working environment for consumers and comply with Company and retailer policies and procedures.
• Ensure health and safety responsibilities and operational activities achieve at least an overall 'Acceptable' audit grade.
• Manage daily replenishment and take appropriate action where necessary.
• Use commercial reports to maximise sales performance and inform commercial decisions.
• Plan and deliver visual merchandising layouts in accordance with guidelines and agreed timelines.
• Identify stock package issues, take corrective action and inform the Area Manager when issues are beyond direct control.
• Manage promotions and discounts in line with Company guidelines.
• Identify trends and recommend actions to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer-facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of the industry.
• Effective communication, organisation and prioritisation skills.

Skills

Culture

Tom Ford fosters a polished, high-performance culture shaped by bold creativity, meticulous craftsmanship, and an uncompromising eye for detail. As an employer, the brand values confidence, discretion, and collaboration, offering an environment where teams contribute to a sophisticated vision of modern luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.