Tissot Social Media Specialist
- Location
- Le LocleNeuchâtelSwitzerland
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Sep 25, 2026
About Tissot
Tissot, founded in 1853 in Le Locle, Switzerland, is a distinguished Swiss watchmaker renowned for uniting traditional craftsmanship with accessible innovation. As part of the Swatch Group, the Maison offers employees the strength of a global luxury ecosystem while preserving a culture rooted in precision, authenticity, and entrepreneurial spirit. Tissot is celebrated for its pioneering materials, advanced movements, and longstanding role in international sports timekeeping. As an employer, it provides a dynamic environment where watchmaking expertise, digital excellence, retail sophistication, and brand storytelling converge, inviting talent to contribute to a heritage-driven company with a forward-looking, international outlook.
Tissot seeks a Social Media Specialist in Le Locle, Switzerland to manage organic social media presence and execute global content strategy for the luxury watch brand.
Role & Responsibilities
- Lead day-to-day management and development of organic social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms
- Develop and maintain the global social media calendar aligned with brand priorities, campaigns, partners and product launches
- Collaborate with marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media
- Drive creation of dedicated social-first content with internal teams, agencies and external partners
- Maximize organic visibility of sports partnerships, ambassadors and key events through dedicated social media content and activations
- Monitor and analyze social media performance to proactively identify opportunities for growth and engagement
- Support influencer and creator initiatives, from profile identification to content coordination and amplification
- Support and guide local markets in highlighting key local events on social media, aligned with global brand strategy
- Collaborate with Customer Care to monitor comments, direct messages and community feedback
- Monitor social media trends, platform developments and emerging formats to identify new opportunities
- Analyze social media account performances with proactive suggestions and improvements
- Support digital marketing projects and initiatives
Qualifications
- Degree in Marketing, Communication, Media or related field
- First significant professional experience in social media or digital marketing
- Fluent in French and English, both written and spoken
Skills
Experience
First significant professional experience in social media or digital marketing is required, preferably within the luxury, lifestyle or consumer goods industry.
Education
Degree in Marketing, Communication, Media or a related field.
Workplace
This position is based in Le Locle, Neuchâtel, Switzerland.
Culture
Tissot fosters a workplace culture rooted in Swiss precision, innovation, and a deep respect for watchmaking heritage. As an employer, the brand encourages collaboration, craftsmanship, and continuous improvement, offering teams the opportunity to contribute to accessible yet high-quality timepieces with a global reputation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tissot, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Content Manager», «Social Media Manager», «Content Strategist», «Social Community Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.