Tissot Marketing Manager — Swiss Market
- Location
- Le LocleNeuchâtelSwitzerland
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- May 8, 2026
About Tissot
Tissot is a historic Swiss watch maison renowned for accessible luxury, technical precision and contemporary design. Headquartered in Le Locle and operating globally, the brand is part of the Swatch Group and combines traditional horology with modern marketing and wide international distribution.
Tissot — Marketing Manager Swiss Market in Le Locle, Switzerland. Lead brand, retail and campaign marketing for Tissot in the Swiss market.
Role & Responsibilities
- Define and implement the commercial marketing strategy for the Swiss market aligned with global brand guidelines and Maison objectives.
- Plan, execute and optimise integrated campaigns (above- and below-the-line) including product launches, seasonal activations and digital programs.
- Manage local agency partners (creative, media, PR, event) and coordinate deliverables, timelines and budgets.
- Work closely with retail, wholesale and e-commerce teams to deliver POS materials, retail campaigns, training and trade promotions.
- Own market P&L for marketing activities: prepare budgets, monitor spend and measure return on investment.
- Coordinate product introductions and communications with global product and marketing teams to ensure market readiness.
- Develop shopper and customer-facing initiatives to drive footfall, conversion and client retention in Swiss channels.
- Analyse market performance, sales data and competitive activity to inform tactical adjustments and reporting to regional stakeholders.
Qualifications
- Proven experience in marketing within luxury goods, watches, retail or premium consumer goods markets.
- Track record of managing integrated campaigns and external agencies end-to-end.
- Strong commercial acumen with experience managing marketing budgets and measuring campaign ROI.
- Excellent stakeholder management skills with the ability to collaborate across product, retail and regional teams.
- Fluent business communication skills and ability to present insights and recommendations clearly to senior stakeholders.
- Availability to travel domestically for store visits, events and partner meetings.
Skills
Experience
Typically requires 5+ years of progressive marketing experience, preferably with at least 2–3 years in luxury goods, watches or premium retail and demonstrated responsibility for market-level campaigns and agency oversight.
Education
Bachelor's degree in Marketing, Business, Communications or a related discipline; a master's or specialized luxury/brand management qualification is advantageous.
Workplace
The role is situated in Le Locle, Neuchâtel, Switzerland — conveniently close to Neuchâtel.
Culture
Tissot blends Swiss watchmaking heritage with a progressive, performance-oriented culture. The workplace values precision, collaboration across international teams and an entrepreneurial approach to market activation and brand development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tissot, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Country Marketing Manager, Switzerland», «Brand Manager — Swiss Market», «Marketing & Trade Manager, Switzerland», «Communications Manager — Swiss Market», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.