Tissot Marketing Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Aug 18, 2026
About Tissot
Tissot, founded in 1853 in Le Locle, Switzerland, is a distinguished Swiss watchmaker renowned for uniting traditional craftsmanship with accessible innovation. As part of the Swatch Group, the Maison offers employees the strength of a global luxury ecosystem while preserving a culture rooted in precision, authenticity, and entrepreneurial spirit. Tissot is celebrated for its pioneering materials, advanced movements, and longstanding role in international sports timekeeping. As an employer, it provides a dynamic environment where watchmaking expertise, digital excellence, retail sophistication, and brand storytelling converge, inviting talent to contribute to a heritage-driven company with a forward-looking, international outlook.
Tissot, Eschborn. Marketing Manager to lead brand strategy and sports partnerships for the iconic Swiss watchmaker within The Swatch Group.
Role & Responsibilities
- Develop and execute integrated marketing campaigns across digital and traditional channels
- Manage brand positioning and communication strategy for Tissot
- Coordinate with sports sponsorship partners including NBA, FIBA, Tour de France, Vuelta, and MotoGP™
- Oversee product marketing initiatives aligned with brand values of craftsmanship and precision
- Analyze market performance and campaign effectiveness using key performance indicators
- Collaborate with sales, product, and creative teams to ensure brand consistency
Qualifications
- Proven experience in marketing management or brand management within luxury or premium consumer goods
- Demonstrated expertise in sports marketing or sponsorship activation
- Strong understanding of luxury brand positioning and consumer psychology
- Project management and cross-functional collaboration capabilities
- Proficiency in marketing analytics and digital marketing platforms
Skills
Experience
Minimum 5–7 years of progressive experience in marketing management, brand management, or related roles, preferably within the luxury goods, watchmaking, or premium consumer sectors. Experience in sports marketing or managing high-profile sponsorships is highly advantageous.
Education
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. Master's degree in Marketing or Business Administration is preferred.
Workplace
This position is based in Eschborn, Hesse, Germany, within easy reach of Frankfurt.
Culture
Tissot fosters a workplace culture rooted in Swiss precision, innovation, and a deep respect for watchmaking heritage. As an employer, the brand encourages collaboration, craftsmanship, and continuous improvement, offering teams the opportunity to contribute to accessible yet high-quality timepieces with a global reputation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tissot, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Manager», «Marketing Director», «Product Marketing Manager», «Marketing Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.