Tissot eCommerce & Digital Media Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Jul 14, 2026
About Tissot
Tissot, founded in 1853 in Le Locle, Switzerland, is a distinguished Swiss watchmaker renowned for uniting traditional craftsmanship with accessible innovation. As part of the Swatch Group, the Maison offers employees the strength of a global luxury ecosystem while preserving a culture rooted in precision, authenticity, and entrepreneurial spirit. Tissot is celebrated for its pioneering materials, advanced movements, and longstanding role in international sports timekeeping. As an employer, it provides a dynamic environment where watchmaking expertise, digital excellence, retail sophistication, and brand storytelling converge, inviting talent to contribute to a heritage-driven company with a forward-looking, international outlook.
Tissot is hiring an eCommerce & Digital Media Specialist in Miami, FL to drive online sales and engagement for luxury watches.
Role & Responsibilities
- Manage and optimize eCommerce platforms and digital storefronts for Tissot and related Swatch Group brands
- Develop and execute digital marketing campaigns across email, social media, and paid channels
- Create and curate engaging digital content including product photography, videography, and copywriting
- Analyze digital analytics and performance metrics to identify optimization opportunities and drive conversion
- Collaborate with merchandising, product, and creative teams to align digital strategies with brand positioning
- Monitor competitor digital strategies and industry trends to maintain competitive advantage
Qualifications
- Proven experience managing eCommerce platforms or digital storefronts
- Strong knowledge of digital marketing best practices and multi-channel campaign management
- Proficiency with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
- Experience with content management systems (CMS) and digital asset management (DAM) tools
- Demonstrated ability to work effectively across cross-functional teams in a fast-paced environment
Skills
Experience
3–5 years of professional experience in eCommerce, digital marketing, or related fields, preferably within the luxury goods, retail, or consumer brands sector.
Education
Bachelor's degree in Marketing, Business, Communications, Digital Media, or related discipline, or equivalent professional experience.
Workplace
This position is based in Miami, Florida, USA.
Culture
Tissot fosters a workplace culture rooted in Swiss precision, innovation, and a deep respect for watchmaking heritage. As an employer, the brand encourages collaboration, craftsmanship, and continuous improvement, offering teams the opportunity to contribute to accessible yet high-quality timepieces with a global reputation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tissot, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Commerce Manager», «eCommerce Content Strategist», «Online Sales Specialist», «Digital Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.