Tissot Digital Marketing & CRM Specialist
- Location
- Le LocleNeuchâtelSwitzerland
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Sep 25, 2026
About Tissot
Tissot, founded in 1853 in Le Locle, Switzerland, is a distinguished Swiss watchmaker renowned for uniting traditional craftsmanship with accessible innovation. As part of the Swatch Group, the Maison offers employees the strength of a global luxury ecosystem while preserving a culture rooted in precision, authenticity, and entrepreneurial spirit. Tissot is celebrated for its pioneering materials, advanced movements, and longstanding role in international sports timekeeping. As an employer, it provides a dynamic environment where watchmaking expertise, digital excellence, retail sophistication, and brand storytelling converge, inviting talent to contribute to a heritage-driven company with a forward-looking, international outlook.
Tissot Digital Marketing & CRM Specialist in Le Locle, Switzerland – manage global campaigns, automation, and brand consistency.
Role & Responsibilities
- Build, test, and deploy email marketing campaigns across global markets
- Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams
- Support subsidiaries with campaign planning, execution, and best practices
- Ensure consistency, quality, and brand alignment across all customer communications
- Improve customer segmentation, personalization, and marketing automation initiatives
- Manage audience segmentation and customer targeting strategies
- Monitor campaign delivery, engagement KPIs, and reporting performance
- Ensure CRM integration across Retail, E-commerce, Customer Service, and key business initiatives
- Oversee the Register My Watch user account ecosystem and support its continuous improvement
- Create and manage contests, registration, and lead-generation landing pages
- Ensure compliance with GDPR and local data privacy regulations in collaboration with Legal teams
- Develop guidelines, documentation, and governance processes to support global markets
- Support the development of B2B newsletter communications
- Create and adapt campaign copy and messaging assets for paid media campaigns
- Provide backup support for social media content and digital marketing activities
Qualifications
- Degree in Digital Marketing, Computer Sciences, Media Engineering, or a related field
- First successful experience in a similar position
- Proven experience with Salesforce Marketing Cloud (strongly preferred)
Skills
Experience
First successful experience in a similar digital marketing or CRM-focused position required.
Education
Degree in Digital Marketing, Computer Sciences, Media Engineering, or a related field.
Workplace
The successful candidate will be located in Le Locle, Neuchâtel, Switzerland, with easy access to Neuchâtel.
Culture
Tissot fosters a workplace culture rooted in Swiss precision, innovation, and a deep respect for watchmaking heritage. As an employer, the brand encourages collaboration, craftsmanship, and continuous improvement, offering teams the opportunity to contribute to accessible yet high-quality timepieces with a global reputation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tissot, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Marketing Specialist», «Digital Marketing Manager», «Marketing Automation Specialist», «Email Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.