Tiffany & Co. SEO and GEO Content Strategy Manager

About Tiffany & Co.

Tiffany & Co., the legendary New York jeweler founded in 1837, offers employees the opportunity to contribute to a house synonymous with timeless elegance, exceptional craftsmanship, and cultural influence. As an employer, Tiffany & Co. cultivates a refined, client-centric environment where creativity, precision, and service excellence are highly valued. Its teams span retail, design, manufacturing, merchandising, corporate functions, and sustainability, united by a commitment to innovation and responsible luxury. With the strength of a global maison and the heritage of an American icon, Tiffany & Co. provides a distinctive setting for professionals seeking to shape moments of beauty, celebration, and lasting meaning.

Role & Responsibilities

• Co-lead Tiffany & Co.’s global SEO/GEO strategy and roadmap with the Manager, Global SEO & GEO — Technical Strategy.
• Partner with Ecommerce Content, eMerchandising, global brand and product marketing, and regional teams to support campaigns, launches, seasonal moments, and evergreen growth opportunities.
• Serve as a regional point of contact for SEO/GEO strategy, optimization, reporting, and localization, helping markets adapt global direction to local needs.
• Lead content-focused SEO/GEO initiatives across Tiffany.com, optimizing content for discoverability, engagement, and conversion.
• Develop search- and GEO-informed content strategies based on keyword research, prompt and topic analysis, customer intent, competitive insights, and performance data.
• Guide on-page optimization best practices, including metadata, headings, copy structure, internal linking, taxonomy input, and content formatting for search engines and AI answer engines.
• Partner with cross-functional teams to optimize campaign, editorial, category, and product content for traditional search and generative discovery.
• Assess the GEO landscape at macro and micro levels, identifying trends, visibility gaps, and content opportunities across AI-driven discovery environments.
• Drive GEO content optimization for tiffany.com and share actionable insights with partners responsible for earned channels; inform global and regional strategy, approach, and priorities without owning execution in those channels.
• Partner with the global performance marketing manager to identify synergies across SEO, SEM, product feed optimization, and broader performance content initiatives.
• Partner with Analytics to develop reporting frameworks and dashboards that turn search and GEO performance into actionable insights.
• Deliver quarterly global and regional performance reporting and strategic insights to inform future content, campaign, and growth priorities.
• Monitor changes in search behavior, AI-driven discovery, and the competitive landscape, translating emerging trends into practical business recommendations.

Qualifications

• At least 6 years of experience in SEO, content strategy, organic growth, or digital marketing, ideally in a global ecommerce, luxury, or premium retail environment.
• Deep expertise in SEO content, on-page optimization, search intent, content planning, and performance-driven content strategy.
• Strong working knowledge of technical SEO fundamentals and how technical foundations influence content visibility and discoverability.
• Demonstrated experience partnering with marketing, content, merchandising, analytics, and cross-functional business teams in a matrixed organization.
• Experience supporting global programs while adapting strategies and recommendations to regional or local market needs.
• Strong analytical skills, including using reporting, research, and performance insights to shape strategy and measure impact.
• Experience delivering clear, executive-level reporting and recommendations to a range of stakeholders.
• Familiarity with GEO, AI search, and emerging answer engine ecosystems.
• Proficiency with SEO and analytics tools such as Google Analytics and/or Adobe Analytics, Google Search Console, BrightEdge, Conductor, SEMrush, Screaming Frog, Botify, OnCrawl, BlueFish, Profound, or similar enterprise platforms.
• Preferred: experience in luxury, fashion, beauty, or other premium consumer categories.
• Preferred: experience supporting international SEO across multi-market, multilingual environments.
• Preferred: experience with product feed optimization and related platforms such as Google Merchant Center.
• Preferred: experience building dashboards and reporting views in Power BI or similar visualization tools.
• Preferred: bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.

Skills

Experience

At least 6 years in SEO, content strategy, organic growth, or digital marketing; ideally within a global ecommerce, luxury, or premium retail environment.

Education

Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field (preferred).

Compensation

The base compensation for this position ranges from USD 122,000 to USD 150,000 per annum.

Culture

Tiffany & Co. fosters a refined, client-centric workplace where craftsmanship, creativity, and a deep respect for heritage shape the employee experience. As an employer, the Maison encourages collaboration, inclusivity, and excellence, offering teams the opportunity to contribute to moments of meaning within one of the world’s most iconic luxury brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.