Tiffany & Co. Product Marketing Director - Watches

About Tiffany & Co.

Tiffany & Co., the legendary New York jeweler founded in 1837, offers employees the opportunity to contribute to a house synonymous with timeless elegance, exceptional craftsmanship, and cultural influence. As an employer, Tiffany & Co. cultivates a refined, client-centric environment where creativity, precision, and service excellence are highly valued. Its teams span retail, design, manufacturing, merchandising, corporate functions, and sustainability, united by a commitment to innovation and responsible luxury. With the strength of a global maison and the heritage of an American icon, Tiffany & Co. provides a distinctive setting for professionals seeking to shape moments of beauty, celebration, and lasting meaning.

Role & Responsibilities

• Define the international product marketing strategy for the Watches category in alignment with Tiffany & Co.'s identity, business priorities, and product roadmaps
• Lead the creation of compelling product positioning, messaging, and storytelling that resonates with target audiences across all channels
• Oversee the development and implementation of go-to-market plans for new product launches, ensuring seamless execution across digital, retail, PR, events, and client experience touchpoints
• Partner with Global Marketing and Creative teams on product campaigns and seasonal activations
• Contribute to strategic planning of the Tiffany Watch category, ensuring alignment with overall brand vision and business goals
• Partner with Planning and Regional teams to understand product performance, inventory levels, and sales trends
• Manage the strategic pricing framework for the Watches category, balancing margin targets and sales goals through robust market analysis and competitive intelligence
• Drive product marketing strategies by monitoring and analyzing watch market trends, consumer behavior, and competitive landscape to identify growth opportunities
• Drive lifecycle management reviews and establish obsolescence strategies in partnership with cross-functional teams
• Drive strategic integration of High Jewelry Watches into the overall category marketing plan, ensuring optimal positioning and business growth
• Provide leadership and strategic oversight for High Jewelry watch-specific initiatives, including cross-functional coordination and asset development
• Oversee identification of hero SKUs and strategic placements for PR and celebrity engagement for High Jewelry Watches
• Monitor and analyze High Jewelry Watches business performance, guiding strategic adjustments and reporting to senior leadership
• Manage and develop the Product Marketing Watches team, providing clear direction, objectives, and collaborative framework
• Lead and collaborate effectively with cross-functional teams including Product Development, Design, Channel Planning, PR, Creative, Digital, and Regional teams
• Present Product Marketing strategies and market insights to internal partners
• Facilitate regular meetings with regional and central teams to ensure consistent understanding and execution of product marketing plans
• Develop team skills and strengthen leadership best practices within the category

Qualifications

• Minimum 10 years of experience in Product Marketing within the watch, jewelry, or luxury industry
• Proven experience in international responsibilities and managing multi-market launches
• Confirmed managerial experience leading teams and coordinating complex cross-functional environments
• Solid understanding of the watch market, product storytelling, product details, and luxury client expectations
• Strong analytical skills with the ability to interpret market data, sales trends, and consumer insights
• Exceptional written and verbal communication skills with the ability to craft compelling narratives
• Process-oriented with demonstrated ability to manage multiple projects simultaneously and meet deadlines
• Demonstrated leadership skills with the ability to inspire and guide cross-functional teams
• Proficiency in Microsoft Office applications (PowerPoint, Excel)
• Undergraduate degree in Marketing, Communication, Business Administration, or related field

Skills

Experience

Minimum 10 years of progressive product marketing experience within the watch, jewelry, or luxury industry. Proven track record leading international product launches across multiple markets and managing complex cross-functional teams in matrixed organizations. Demonstrated expertise in category management, pricing strategy, market analysis, and luxury client engagement.

Education

Undergraduate degree in Marketing, Communication, Business Administration, or a related field.

Workplace

Culture

Tiffany & Co. fosters a refined, client-centric workplace where craftsmanship, creativity, and a deep respect for heritage shape the employee experience. As an employer, the Maison encourages collaboration, inclusivity, and excellence, offering teams the opportunity to contribute to moments of meaning within one of the world’s most iconic luxury brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.