Tiffany & Co. Assistant CRM Manager

Location
Employment Full-Time
Seniority Mid-Level
Department Clienteling, CRM & VIP Relations
Industry High Jewelry
Posted ✦ Today
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Tiffany & Co. seeks an Assistant CRM Manager in Shanghai to lead CDP activation, clienteling and WeCom adoption across China.

Overview

Tiffany & Co. is a heritage high‑jewelry maison renowned for its craftsmanship, iconic design language and premium retail experience. As part of the LVMH group, the brand combines an American legacy with access to global luxury resources and best practices, offering an international, service‑driven workplace focused on client experience and brand excellence.

Role & Responsibilities

  • Define and optimise the client welcome, conversion and retention journeys to deliver a consistently premium Tiffany client experience across channels.
  • Translate data insights into targeted activation strategies to engage the right clients with the right product, content and channel at the right time, improving personalization and lifetime value.
  • Serve as business product owner for the China Customer Data Platform (CDP): design and prioritise high‑impact use cases and ensure execution across CDP, CRM and marketing automation systems.
  • Drive adoption of clienteling tools in China (notably the WeCom clienteling app), partnering with the Clienteling Product Manager and retail leadership.
  • Develop and deliver training and enablement for store teams, managers and Client Advisors to increase data‑driven clienteling effectiveness.
  • Coordinate cross‑functional stakeholders (CRM, Retail, Omni, IT) and manage external vendors to scale solutions, maintain quality deliverables and align local initiatives with LVMH global best practices.

Qualifications

  • Minimum 5 years’ experience in CRM operations, data activation, clienteling or a related function within luxury retail or a closely related industry.
  • Demonstrable experience owning CDP/CRM use‑case design and operationalising marketing automation for client engagement.
  • Proven vendor management experience with the ability to procure and oversee third‑party deliverables.
  • Excellent communication skills with the ability to translate technical concepts for non‑technical retail audiences and deliver training to frontline teams.
  • Fluency in Mandarin (Chinese) and English.

Skills

Customer Data Platform (CDP) WeCom CRM Marketing Automation clienteling tools data activation vendor management training & enablement data analytics

Experience

Minimum 5 years of progressive experience in CRM operations, data activation or clienteling within luxury retail or equivalent sectors, with a track record of cross‑functional project leadership and measurable business impact.

Education

Bachelor’s degree in Marketing, Business, Data Science, or related field; a master’s degree or advanced certification in CRM/analytics is advantageous.

Workplace

This position is based in Shanghai, Shanghai, China. Cerulean lists 423 open roles in Shanghai, including 6 posted recently. The broader Shanghai area accounts for 449 active listings on Cerulean, 6 of which are new. In China as a whole, Cerulean currently features 1.806 open positions, with 30 posted this week.

Culture

Tiffany & Co. emphasises exceptional client service, craft and heritage while operating within the global LVMH ecosystem. The workplace balances high standards of product and service excellence with collaborative, cross‑disciplinary teamwork and a focus on deploying innovative, client‑centric technologies.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tiffany & Co., titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Clienteling & CRM Specialist», «CRM Operations Assistant Manager», «Customer Data Activation Manager (Assistant)», «Client Engagement Manager (Assistant)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.