Thelios Director of Sales, LATAM & Travel Retail

Employment
Full-Time
Seniority
Director
Posted
May 17, 2026

About Thelios

Thélios is the dedicated eyewear maison within the LVMH group, responsible for designing, producing and distributing luxury eyewear for several maisons and partner brands. The company operates with an entrepreneurial, design-led mindset and a global commercial footprint, balancing artisanal manufacturing standards with international retail and travel-retail distribution.

Thélios seeks a Director of Sales, LATAM & Travel Retail in Miami to lead commercial strategy and P&L for Mexico across Latin America and Travel Retail Americas.

Role & Responsibilities

  • Define and execute the regional commercial strategy for Latin America and Travel Retail Americas, ensuring alignment with global brand objectives and local market dynamics.
  • Develop and optimise go-to-market models across subsidiaries, distributors, key accounts and travel-retail operators to maximise revenue and market penetration.
  • Own full P&L responsibility for Mexico and lead the Mexico City office, ensuring delivery against financial targets and operational efficiency.
  • Lead commercial planning processes including forecasting, budgeting and demand planning across the region.
  • Analyse sell-in and sell-out performance and KPIs to inform data-driven decisions and corrective actions.
  • Build, lead and develop a high-performing regional team; foster a culture of accountability, collaboration and continuous improvement.
  • Serve as principal liaison between regional stakeholders and headquarters, ensuring cohesive execution of product launches, pricing and trade terms.
  • Represent the brand externally, strengthening relationships with distributors, travel-retail partners and key accounts.

Qualifications

  • Master’s degree or equivalent experience in Business Administration, Sales, Marketing or a related discipline.
  • Minimum 10 years of progressive leadership experience in luxury goods, beauty or eyewear, with demonstrable responsibility for regional results.
  • Proven track record of driving growth across LATAM and Travel Retail Americas, including distributor and key-account management.
  • Demonstrated P&L ownership and experience managing a regional office or country operations (Mexico preferred).
  • Exceptional communication and stakeholder-influence skills at senior and headquarters levels.
  • Willingness to travel frequently across the region and operate within a matrix, international organisation.
  • Commitment to diversity, inclusion and equitable team practices.

Skills

P&L management Commercial strategy and market development Distributor management and key-account management Travel retail channel expertise Go-to-market strategy design and route-to-market optimisation Forecasting, budgeting and demand planning Sell-in / sell-out analysis and KPI-driven reporting Cross-functional collaboration (Marketing, Merchandising, Operations) Team leadership, talent development and change management Data-driven decision making and advanced analytical problem solving

Experience

Minimum 10 years of leadership experience in luxury goods, beauty or eyewear with proven success driving sales and market expansion across Latin America and Travel Retail Americas; experience managing distributors, key accounts and full P&L responsibility (Mexico experience preferred).

Education

Master’s degree or equivalent professional experience in Business Administration, Sales, Marketing or a related field.

Workplace

This position is based in Miami, Florida, USA.

Culture

Thélios combines haute design sensibility with rigorous commercial discipline, operating within the LVMH ecosystem while maintaining an entrepreneurial spirit. The workplace emphasises cross-disciplinary collaboration, international exposure and high performance, with a strong focus on craftsmanship, brand stewardship and inclusive leadership.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Thelios, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Sales Director — Latin America & Travel Retail», «Head of Sales, LATAM & Travel Retail Americas», «Director, Commercial Development LATAM & Travel Retail», «Regional Managing Director, Sales — LATAM & Travel Retail», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Thelios

Thelios Director of Sales, LATAM & Travel Retail

Miami, USA

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