The Vineta Hotel Public Relations and Marketing Manager

About The Vineta Hotel

The Vineta Hotel embodies the intimate elegance of Palm Beach, Florida, within a historic Mediterranean Revival landmark. Its identity combines architectural heritage with a contemporary vision of refined hospitality, placing personalised service and meticulous attention to detail at the heart of the guest experience. As an employer, the hotel offers a distinctive setting for hospitality professionals who value discretion, craftsmanship and thoughtful human connection. Across guest relations, culinary operations and hotel management, its service ethos calls for collaboration, cultural sensitivity and exacting professional standards, appealing to individuals motivated by the art of gracious, individualised hospitality.

Role & Responsibilities

• Support the implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
• Ensure marketing materials, content, and guest-facing communications consistently reflect The Vineta Hotel’s brand standards and spirit.
• Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives to support revenue objectives.
• Assist with developing collateral, advertisements, presentations, promotional materials, and guest communications.
• Maintain brand consistency across print, digital, social media, and on-property communications.
• Represent and protect the hotel’s identity across guest, marketing, and communications touchpoints.
• Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
• Monitor media coverage and prepare regular press recap reports.
• Support award submissions, industry recognitions, and hotel listings to increase brand visibility.
• Support planning and execution of events that strengthen The Vineta Hotel’s presence in the Palm Beach community.
• Manage and maintain the hotel’s social media presence through content creation, scheduling, community engagement, and performance tracking.
• Coordinate content production, including photography, videography, interviews, and storytelling initiatives.
• Assist with updating website content and keeping information current and compliant with brand standards.
• Support email marketing campaigns and guest communication initiatives.
• Monitor online reviews, social channels, and digital sentiment to help protect and enhance the hotel’s reputation.
• Track marketing, social media, public relations, and campaign performance metrics.
• Prepare monthly reports covering key performance indicators, media coverage, engagement metrics, and project updates.
• Assist with agency relationships, vendor communications, and project timelines.
• Participate in budget tracking and invoice administration for marketing activities.
• Support storytelling initiatives across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
• Work with the Director on the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
• Prepare regular marketing performance updates and reports for the Director, ownership, corporate stakeholders, and commercial leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• At least 2–3 years of progressive marketing experience, preferably in luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members’ clubs, or premium hospitality brands.
• Experience managing social media platforms, media relations, content development, and marketing campaigns.
• Exceptional writing, editing, presentation, and storytelling skills in English.
• Knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
• Ability to work flexible schedules when business demands require attendance at events, activations, media visits, or community functions.
• Excellent judgment, discretion, and professionalism when representing the hotel and brand.
• Strong communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.
• High entrepreneurial spirit aligned with Oetker Hotels’ vision, target guest, and The Vineta Hotel’s distinctive character.

Skills

Experience

At least 2–3 years of progressive marketing experience, preferably in luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members’ clubs, or premium hospitality brands.

Education

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.

Benefits

Employer-paid health benefits package; 401(k) plan matching program; paid time off and holidays; training and development opportunities with Oetker Hotels; complimentary dry cleaning.

Culture

The Vineta Hotel’s workplace culture combines Palm Beach elegance with a meticulous approach to personalized hospitality. Its professional environment emphasizes discretion, thoughtful teamwork and pride in the details that create a refined, welcoming guest experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.