The Vineta Hotel Director of Marketing and Communications

About The Vineta Hotel

The Vineta Hotel embodies the intimate elegance of Palm Beach, Florida, within a historic Mediterranean Revival landmark. Its identity combines architectural heritage with a contemporary vision of refined hospitality, placing personalised service and meticulous attention to detail at the heart of the guest experience. As an employer, the hotel offers a distinctive setting for hospitality professionals who value discretion, craftsmanship and thoughtful human connection. Across guest relations, culinary operations and hotel management, its service ethos calls for collaboration, cultural sensitivity and exacting professional standards, appealing to individuals motivated by the art of gracious, individualised hospitality.

Role & Responsibilities

• Develop and implement the hotel’s annual marketing, communications, digital, public relations, social media, CRM, and partnership strategy.
• Act as brand guardian, ensuring creative, written, digital, printed, and guest-facing communications reflect The Vineta Hotel’s standards and tone of voice.
• Lead storytelling across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
• Partner with Sales and Revenue Management on demand-generation campaigns, packages, offers, and tactical initiatives supporting occupancy, rate, RevPAR, and ancillary revenue goals.
• Oversee media relations, press visits, influencer collaborations, reputation management, awards submissions, destination partnerships, and local community visibility.
• Manage the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
• Develop luxury brand partnerships and co-marketing opportunities aligned with the hotel’s positioning and Palm Beach lifestyle.
• Lead and develop the marketing team and external agencies, setting clear priorities and accountability while ensuring creative, polished execution.
• Prepare regular marketing performance updates for the Managing Director, ownership, corporate stakeholders, and commercial leadership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field; master’s degree preferred.
• At least 8–10 years of progressive marketing experience, preferably in luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
• At least 3–5 years in a leadership role managing teams, agencies, budgets, and cross-functional marketing initiatives.
• Exceptional writing, editing, presentation, and storytelling skills in English.
• Strong knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
• Demonstrated luxury brand leadership, with the ability to represent and protect the hotel’s identity across guest, marketing, and communications touchpoints.
• Entrepreneurial spirit aligned with Oetker Hotels’ vision, target guest, and The Vineta Hotel’s distinctive character.
• Ability to develop strategic, multichannel marketing plans that support revenue, reputation, and long-term brand desirability.
• Excellent communication skills and the ability to engage ownership, corporate teams, media, partners, guests, and the local community in a polished, creative, and thoughtful manner.
• Strong relationship-building skills, cultural awareness, creativity, and sound judgment.
• Strong analytical mindset and ability to evaluate performance, market trends, guest behavior, and campaign ROI.
• Leadership, conduct, discretion, appearance, and communication style appropriate to an ultra-luxury environment.
• Ability to create, activate, evaluate, and support marketing strategies adapted to The Vineta Hotel’s brand promise and resulting in successful business decisions.
• Proficiency in identifying market trends, luxury consumer behavior, competitive positioning, and growth opportunities.
• Ability to define key business drivers and translate them into compelling campaigns, promotions, partnerships, and guest experiences.
• Demonstrated ability to execute strategy creatively, drive measurable results, and develop new ways to elevate the guest journey and hotel reputation.
• Networking skills to build meaningful relationships that increase brand visibility and commercial performance.
• Strong decision-making skills, including the ability to choose a course of action amid uncertainty, changing market conditions, or reputational considerations.
• Strong communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.

Skills

Experience

At least 8–10 years of progressive marketing experience, preferably in luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands; at least 3–5 years in a leadership role managing teams, agencies, budgets, and cross-functional marketing initiatives.

Education

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field; master’s degree preferred.

Compensation

The base compensation for this position ranges from USD 100,000 to USD 110,000 per annum.

Benefits

Employer-paid health benefits package; 401(k) plan matching program; paid time off and holidays; training and development opportunities with Oetker Hotels; complimentary dry cleaning.

Culture

The Vineta Hotel’s workplace culture combines Palm Beach elegance with a meticulous approach to personalized hospitality. Its professional environment emphasizes discretion, thoughtful teamwork and pride in the details that create a refined, welcoming guest experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.