Tapestry Vice President, Marketing & Public Relations
- Employment
- Full-Time
- Seniority
- Executive
- Department
- Executive & General Management
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 24, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks Vice President, Marketing & Public Relations (EMEAI) in London to lead regional brand strategy across retail, digital, and wholesale channels.
Role & Responsibilities
- Activate and translate Coach's bold, consumer-first marketing vision into regional strategy across EMEAI, ensuring clarity and alignment across global, regional, and functional stakeholders
- Build brand equity through data-driven, omni-channel marketing campaigns that drive acquisition, retention, and engagement across retail, outlet, digital, and wholesale channels
- Lead and develop a diverse, high-performing marketing team, fostering an environment of innovation, accountability, continuous growth, and brand pride
- Expand cross-functional and cross-regional partnerships, anticipating consumer and cultural shifts to unlock collaborative opportunities and enhance market execution
- Champion new approaches in media strategy, personalization, and storytelling while navigating organizational complexity with integrity and courage
- Set and maintain high standards of accountability, delivering measurable results and building trusted leadership presence across the EMEAI region and global Coach network
Qualifications
- 10+ years of progressive marketing leadership experience in FMCG or Lifestyle Brands
- Proven ability to activate global brand vision within regional contexts, balancing enterprise strategy with local market relevance
- Demonstrated track record building data-led, omni-channel marketing strategies that drive consumer acquisition, engagement, and retention
- Strong experience leading and developing diverse, high-performing teams in matrixed environments
- Established strength in building brand equity and delivering measurable impact through storytelling, personalization, and insight-driven marketing
- Proficiency navigating complex organizational structures and building cross-functional partnerships to accelerate growth
Skills
Experience
10+ years of progressive marketing leadership experience, preferably within FMCG or Lifestyle Brands sectors. Demonstrated expertise in activating global brand strategies within regional contexts, coupled with a strong track record of building and executing data-led, omni-channel marketing initiatives that drive measurable consumer acquisition, retention, and engagement. Extensive experience leading diverse, high-performing teams in complex, matrixed organizations while cultivating cultures of innovation and accountability.
Education
Not specified
Workplace
This position is based in London, England, UK.
Benefits
Hybrid working arrangement (3 days office, 2 days remote); Flex Fridays option to finish early; 1 paid volunteering day per year with global project opportunities; Learning & Development opportunities; Internal mobility and career progression; Regular social and cultural events; Equity, Inclusion & Diversity initiatives including employee resource groups; 25 days holiday plus bank holidays; Annual Incentive Plan (company performance bonus); Multi-brand discount up to 50% (Coach and Kate Spade); Private healthcare with health assessment (Bupa); Bupa rewards including financial wellbeing support and wellness discounts; Private dental cover; Free 24/7 family building, fertility and menopause support (Maven); Eyecare vouchers; Employee Assistance Program; Employer pension contribution; Gym discount; Interest-free season ticket loan; Cycle to work scheme.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Vice President, Brand Marketing», «VP, Regional Marketing Strategy», «Vice President, Consumer & Brand Communications», «Regional Vice President, Marketing», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.