Tapestry Store Marketing Manager

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Analyze Gen Z consumer behavior and emerging cultural trends to develop targeted initiatives that drive store traffic, strengthen brand relevance, and grow Gen Z customer acquisition.
• Partner with Global teams to execute seasonal campaigns across retail and outlet stores using the campaign toolkit.
• Oversee day-to-day event planning and logistics from concept through execution and post-event recap.
• Partner with Clientele and Store Operations to ensure cross-functional event support.
• Own relationships and communications with external vendors and partners.
• Monitor timelines, budgets, run-of-show documents, and internal and external production schedules.
• Coordinate with vendors, agencies, venues, and production partners to deliver high-quality experiences.
• Lead contract management, invoicing, and budget tracking.
• Build close relationships with Global Marketing, Talent, PR, Social, Retail, Visual Merchandising, and Creative teams to ensure integrated execution.
• Align experiential initiatives with broader brand campaigns.
• Review post-event reporting, including recaps, performance metrics, learnings, and recommendations.
• Evaluate experiential ROI and identify optimization opportunities.
• Determine next steps for programs and initiatives based on key learnings.
• Work closely with Visual Merchandising to support seasonal and evergreen store elements, including signage and clings, LED screens, and barricades.
• Support artist integration when needed.
• Work with Store Operations to keep communication tools regularly updated.
• Lead relationships and communications with store teams.
• Maintain relationships with external partners to maximize free opportunities in new and existing markets.
• Partner with internal teams to review traffic metrics and engage mall marketing partners about paid placements when needed.
• Coordinate marketing for new store openings, including geotargeted email communications, grand opening events, signage, and artist integration.

Qualifications

• 5–8 years of experience in brand experiential, events, or integrated marketing, in an agency or in-house setting.
• Experience leading programs and demonstrating effective communication across channels and partners, strong time management, and a results-oriented approach.
• Experience working collaboratively and cross-functionally with large teams.
• Experience working with external partners through brand partnerships or external agencies.
• Strong project management skills and the ability to lead and manage multiple initiatives simultaneously.
• Experience managing live events, pop-ups, or brand activations from concept to execution.
• Detail-oriented, organized, and proactive, with excellent follow-through.
• Strong communication and interpersonal skills, with confidence working cross-functionally.
• Strong presentation skills, including building decks, presenting ideas and concepts concisely and effectively, and leading meetings with clear goals.
• Willingness to travel and work nights and weekends as needed for events.
• Preferred: creative thinker with a solutions-oriented mindset.
• Preferred: ability to influence and collaborate across multiple teams and external partners.
• Preferred: comfort working in fast-moving, high-expectation, ambiguous environments.
• Preferred: motivated, proactive, and autonomous.
• Preferred: proficiency in Microsoft Office Programs.

Skills

Experience

5–8 years in brand experiential, events, or integrated marketing (agency or in-house).

Benefits

Medical, dental, vision, and disability insurance; 401(k); paid paternity and maternity leave; commuter benefits; tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.