Tapestry Social Media Content Creator & Community Manager
Tapestry seeks a Social Media Content Creator & Community Manager in New York, NY to lead content, community and creator partnerships across flagship brands.
Overview
Tapestry is an American house that operates a portfolio of global luxury and lifestyle brands, including Coach, Kate Spade, and Stuart Weitzman. As an employer, it positions itself at the intersection of design-driven creativity and commercial rigor, maintaining global retail and e‑commerce operations and a collaborative, brand-led marketing organization.
Role & Responsibilities
- Develop and execute social content strategies and editorial calendars that advance brand positioning and commercial objectives across owned channels.
- Produce, edit and publish high‑quality visual and written content — including short‑form video, photography, and social copy — tailored to platform best practices.
- Own day‑to‑day community management: monitor conversations, respond to customer inquiries with brand voice, escalate product or reputation issues, and grow audience engagement.
- Manage relationships with creators, influencers and talent; oversee briefing, content approvals, usage rights and campaign reporting.
- Use social listening and analytics to extract insights, optimize content performance and inform paid and organic tactics.
- Coordinate cross‑functional execution with global marketing, e‑commerce, retail, legal and product teams to ensure campaign alignment and compliance.
- Define and track KPIs (engagement, reach, conversion, sentiment) and deliver regular performance reports with actionable recommendations.
- Support reactive and real‑time content creation for product launches, events and cultural moments; implement escalation protocols during reputational risks.
Qualifications
- Proven track record of driving engagement and growth on TikTok, Instagram and Facebook for consumer or lifestyle brands.
- Excellent written and verbal communication with aptitude for distinct brand voice and tone.
- Strong capability in short‑form video production, photo direction and basic editing workflows.
- Demonstrated experience managing creator and influencer partnerships end‑to‑end.
- Comfortable using analytics to translate data into strategic optimizations and creative briefs.
- Experience working in or supporting luxury fashion, accessories or lifestyle brands preferred.
Skills
Experience
3–5 years of progressive experience creating social content and managing online communities, preferably for luxury fashion, lifestyle or consumer brands.
Education
Bachelor's degree in Marketing, Communications, Journalism, Media Studies or equivalent professional experience.
Workplace
The successful candidate will be located in New York, New York, USA. 1.573 luxury roles are listed in New York on Cerulean, 15 posted in the last 48 hours. Across the New York region, Cerulean lists 1.705 open positions — 22 listed in the past two days. Cerulean currently advertises 3.565 open roles in USA, including 77 added in the last 48 hours.
Culture
Tapestry cultivates a design‑led, collaborative culture that blends creative storytelling with commercial discipline. Teams operate cross‑functionally in a fast‑paced, global environment where product craftsmanship and consumer experience are central.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Manager», «Content & Community Manager», «Brand Community Manager», «Digital Content Creator», «Social Content Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.