Tapestry Senior Strategy Manager

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Develop and manage the APAC region’s 5Bn action-plan performance-tracking infrastructure, including KPI frameworks across promotion, product, price, place, and people, linking operational decisions to long-range financial targets.
• Size revenue and growth opportunities behind key initiatives; maintain the region’s 5Bn glidepath against the current LRP; identify risks and opportunities; and establish initiative timelines, milestones, and go/no-go criteria.
• Prepare analyses and materials for quarterly business reviews, annual operating plan cycles, and long-range planning.
• Own performance tracking and execution support for projects under Tapestry’s 5Bn Action Plan, including City Strategy expansion beyond China, Productivity Powered by the Experience, and 1P/3P Digital Elevation; support goal setting, scope definition, and performance tracking.
• Partner with business-unit leaders, regional presidents, and functional teams to advance high-priority initiatives, pressure-test assumptions, identify trade-offs, and support evidence-based resource allocation.
• Partner with APAC market leaders on LRP development, AOP execution, and 5Bn Charter performance tracking across Coach and Kate Spade, including supporting Kate Spade APAC’s turnaround by embedding strategic frameworks and performance metrics into brand planning.
• Tailor strategic recommendations to each brand and market while maintaining a portfolio-level perspective aligned with Tapestry’s growth ambitions.
• Support the Senior Director in developing Tapestry’s inorganic learning plan for APAC, including evaluating geographic expansion and new-market entry opportunities through market sizing, competitive assessments, and feasibility analysis across Greater China, North Asia, and Southeast Asia and Oceania.
• Partner with global strategy teams to align APAC growth ambitions with Tapestry’s corporate strategy.
• Produce strategic analyses, recommendations, executive presentations, and narratives for senior leaders, including brand presidents, regional presidents, and C-suite stakeholders; distil complex data and frameworks into concise, actionable insights.

Qualifications

• 8–12 years of progressive experience in strategy, strategic planning, management consulting, or a closely related function, with meaningful experience in consumer-facing industries such as retail, apparel, DTC, luxury, or consumer goods.
• Demonstrated experience developing and managing multi-year business strategies, performance-tracking frameworks, and strategic initiative roadmaps within complex, matrixed organizations.
• Strong foundation in financial analysis and commercial acumen; ability to translate quantitative analysis into strategic narratives for senior audiences.
• Exceptional analytical skills, including proficiency in building KPI frameworks, financial models, and scenario analyses for executive decision-making.
• Strong written and verbal communication skills, particularly executive-level storytelling and concise communication for senior audiences.
• Highly self-motivated and self-directed, able to manage multiple workstreams simultaneously and thrive in a fast-paced, ambiguous environment.
• Fluent English is required; proficiency in Mandarin Chinese is strongly preferred.
• Relevant bachelor’s degree required; MBA or other advanced degree strongly preferred.
• Prior experience in top-tier management consulting or corporate strategy within global consumer brands is valued.
• Direct experience supporting strategic turnarounds or transformation efforts and partnering effectively with senior leaders across functions and geographies is valued.
• Experience across multiple APAC markets and understanding of consumer, competitive, and regulatory dynamics across Greater China, North Asia, and Southeast Asia is highly valued.
• Intellectual rigor, creative thinking, and curiosity about consumers, culture, and forces shaping the retail and luxury landscape across Asia Pacific.
• Demonstrates courage in giving direct, actionable feedback; creativity in generating ideas and making connections; customer focus; comfort with ambiguity and change; drive for results; interpersonal savvy; and ability to learn quickly when facing unfamiliar challenges.

Skills

Experience

8–12 years

Education

Relevant bachelor’s degree required; MBA or other advanced degree strongly preferred.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.