Tapestry Senior Merchandising Manager, Wholesale
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 11, 2026
About Tapestry
Coach is a globally recognised American leather‑goods house within the Tapestry portfolio, a multi‑brand luxury group. Tapestry owns and operates several lifestyle and fashion marques and emphasizes product craftsmanship, customer centricity and inclusive workplace practices across its global organisation.
Tapestry (Coach) — Senior Merchandising Manager, Wholesale in Shanghai. Lead outlet buying, category strategy and cross‑functional merchandising.
Role & Responsibilities
- Lead buying for outlet/wholesale channels (WLGs), including direction of assortment, depth and pricing decisions for wholesale customers.
- Plan and execute pre‑season buying activity — including four pre‑season buying trips — and deliver comprehensive pre‑season merchandising briefings.
- Provide product development feedback, manage in‑season product launches and deletions, and drive end‑of‑life (EOL) liquidation actions.
- Own category merchandising strategies to deliver financial targets and company priorities, translating strategy into assortment and pricing execution.
- Manage inventory flow and replenishment priorities; drive product chasing and mitigation actions to optimise sell‑through.
- Partner closely with cross‑functional stakeholders — Retail, Marketing, Visual Merchandising, Finance, Global Merchandising and regional Product Management teams (HK/TW/KR) — to align go‑to‑market activity.
- Lead, mentor and develop a high‑performing merchandising team; foster an innovative, accountable culture and support individual development plans.
Qualifications
- Bachelor’s degree or equivalent.
- Minimum 6–8 years of progressively responsible experience in merchandising or buying within fashion, with direct exposure to wholesale or outlet channels.
- Fluent English and Mandarin (written and verbal).
- Proven leadership and people‑management capabilities, including building and developing teams.
- Strong communication skills, high attention to detail and demonstrated ability to prioritise multiple projects under tight timelines.
- Sound commercial judgement, discretion and the ability to maintain confidentiality.
Skills
Experience
6–8 years of merchandising/buying experience in the fashion/apparel sector with direct responsibility for wholesale or outlet channels; prior experience managing a team and executing pre‑season buys is required.
Education
Bachelor’s degree
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
Coach and the wider Tapestry group combine heritage craftsmanship with contemporary design in a collaborative, consumer‑led environment. The organisation values creativity, inclusivity and results‑driven teamwork, with a strong emphasis on people development and cross‑disciplinary collaboration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Wholesale Merchandising Manager», «Senior Category Manager — Outlet», «Head of Wholesale Merchandising», «Channel Merchandising Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.