Tapestry Senior Manager, Social Media and Influencer Marketing

Overview

Kate Spade New York is a globally recognized lifestyle brand within the Tapestry portfolio, known for its colorful, optimistic aesthetic and elevated everyday accessories, apparel and home goods. As part of Tapestry, the brand operates within a multi-house structure that values creativity, inclusivity and cross-brand collaboration across product, marketing and communications disciplines.

Role & Responsibilities

• Develop and execute the paid and organic influencer marketing strategy across social platforms, ensuring alignment with brand positioning and legal/FTC requirements.
• Own the influencer marketing calendar and coordinate timing and activations with communications, marketing, merchandising and e-commerce partners.
• Source, vet and negotiate agreements with creators, talent agents and influencer agencies; manage contracts, invoicing and budget tracking in partnership with legal and finance.
• Oversee briefing, content approval and delivery timelines; manage product gifting, sample pulls, shipping and fulfillment for creators.
• Track, aggregate and analyze content and campaign performance; define KPIs, create executive-level reporting and translate insights into actionable recommendations.
• Benchmark creator performance and cost-efficiency; provide strategic recommendations on talent mix and investment allocation.
• Manage relationships with platform partners, publishers and third-party vendors to maximize reach and performance.
• Ensure adherence to project timelines, budgets and creative standards while maintaining brand elevation and storytelling consistency.

Qualifications

• College degree required (Bachelor’s degree or equivalent).
• Minimum of 7 years of professional experience in influencer, social media or digital marketing; experience in luxury fashion, beauty or lifestyle brands strongly preferred.
• Demonstrated ability to design and measure influencer programs across paid and organic channels with proven ROI.
• Deep familiarity with creator contracting, FTC/disclosure requirements and cross-functional approval workflows.
• Strong project management skills with meticulous attention to detail and experience managing budgets and timelines.
• Excellent verbal and written communication skills; experience presenting performance and strategic recommendations to senior stakeholders.
• Creative sensibility with the ability to ideate disruptive campaigns while maintaining brand elevation.
• Self-starter with an entrepreneurial mindset and the ability to thrive in a fast-paced, matrixed environment.

Skills

Experience

Minimum seven years of progressive experience leading influencer and social media programs, with hands-on responsibility for strategy, creator partnerships, contracting, campaign execution and performance analysis; prior work within luxury fashion, beauty or lifestyle categories is preferred.

Education

College degree required (Bachelor’s degree or equivalent).

Workplace

Compensation

The base compensation for this position ranges from USD 95,000 to USD 125,000 per annum.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(K), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance

Culture

Kate Spade New York prizes creativity, optimism and a distinctive point of view, fostering a collaborative environment where bold ideas and elevated storytelling are encouraged. As part of the Tapestry family, the workplace emphasizes inclusion, professional development and cross-functional collaboration across marketing, product and communications teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.