Tapestry Senior Manager, PR & Events
Tapestry seeks a Senior Manager, PR & Events in New York to lead media relations and high‑profile brand activations for Coach, Kate Spade and Stuart Weitzman.
Overview
Tapestry is an American house of contemporary luxury lifestyle brands, encompassing Coach, Kate Spade and Stuart Weitzman. As a publicly listed parent company, Tapestry operates a global retail and wholesale network and emphasizes brand storytelling, craftsmanship and accessible luxury across its portfolio.
Role & Responsibilities
- Define and execute integrated PR and events strategies that elevate brand narratives across fashion, lifestyle and product launches.
- Lead media relations and press outreach, cultivating relationships with national and international fashion, lifestyle and trade press, as well as key influencers and talent.
- Plan, produce and manage high‑profile brand events including product launches, store openings, press previews, influencer activations and editorial collaborations.
- Manage external agencies, vendors and talent partners; negotiate contracts and oversee vendor performance and budgets.
- Collaborate cross‑functionally with marketing, creative, retail, e‑commerce and merchandising teams to ensure cohesive storytelling and flawless execution.
- Own measurement and reporting for PR and events (media coverage, reach, engagement, ROI) and translate results into actionable optimizations.
- Provide senior counsel during reputational or crisis situations and ensure consistent brand voice across all communications channels.
- Develop and mentor a small internal team and coordinate regional stakeholders for global rollouts.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Marketing or related field, or equivalent professional experience.
- Proven track record (typically 7+ years) in PR and event leadership, preferably within luxury fashion, accessories or premium lifestyle brands.
- Demonstrable experience managing global or multi‑market campaigns, agencies and multi‑stakeholder event production.
- Exceptional writing, editorial judgment and media pitching skills; proven ability to secure high‑value press placements.
- Strong budgeting, contract negotiation and vendor management capabilities.
- Ability to travel frequently for events and activations; flexible availability to support evening and weekend events as required.
Skills
Experience
Approximately 7+ years of progressive PR and events experience, with a demonstrated history of producing high‑profile activations and securing national/international media coverage for luxury or premium consumer brands.
Education
Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline, or equivalent professional experience.
Workplace
The role is situated in New York, New York, USA. There are currently 1.573 open positions in New York on Cerulean, with 15 added recently. Within New York, Cerulean currently features 1.705 open roles, including 22 recent additions. Across USA, Cerulean lists 3.565 open roles — 77 of them newly added.
Culture
Tapestry’s workplace blends creativity with commercial rigor, encouraging collaborative storytelling across its portfolio of consumer brands. Employees operate in a fast‑paced, design‑led environment that values strategic thinking, cross‑disciplinary partnership and attention to detail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior PR & Events Manager», «Senior Manager, Public Relations & Events», «Head of Events & Public Relations (Senior Manager)», «Senior Manager, Brand Events & Media Relations», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.