Tapestry Senior Manager, Owned Marketing

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Lead the Product & Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communications across email and SMS.
• Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into an owned-channel strategy that balances commercial goals with a consumer-first experience.
• Define and evolve the pillar’s content orchestration model, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs to enable greater personalization at scale.
• Serve as the senior Owned Marketing partner to North America Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, shaping priorities, providing an owned-channel perspective, and influencing campaign go-to-market plans.
• Partner with Audience & Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content.
• Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs that strengthen storytelling and improve execution efficiency.
• Set the pillar’s testing and optimization agenda, including content, offer, creative, and personalization testing, and identify opportunities to advance decisioning, automation, and AI-enabled ways of working.
• Monitor campaign performance and business impact, using results, customer behavior, and channel insights to refine strategies and improve effectiveness.
• Manage production and vendor investment for the pillar, aligning resources with high-impact priorities and ensuring they are used effectively.
• Lead, coach, and develop the Manager and Associate Manager, building team capability and fostering strategic thinking, executional excellence, and cross-functional partnership.

Qualifications

• Bachelor’s degree preferred.
• At least 6 years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand.
• Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned-channel programs, or customer engagement strategies.
• Experience managing, coaching, and developing direct reports.
• Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
• Ability to translate marketing calendars, product priorities, promotional moments, and business goals into clear owned-channel strategies.
• Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly and confidently with senior leaders and cross-functional partners.
• Strategic, consumer-first mindset and passion for creating relevant, engaging, and commercially impactful customer experiences.
• Collaborative working style, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners.
• Curiosity, creativity, and a test-and-learn mindset, with a desire to continuously improve how Coach engages customers across owned channels.
• Ability to balance big-picture thinking with executional discipline and move between strategy, planning, and detailed delivery.
• People-first leadership approach and commitment to developing talent, creating clarity, and fostering accountability, agility, and high-quality work.
• Strong ownership, sound judgment, and comfort navigating ambiguity in a fast-paced, evolving environment.

Skills

Experience

At least 6 years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand.

Education

Bachelor’s degree preferred.

Compensation

The base compensation for this position ranges from USD 120,000 to USD 140,000 per annum.

Benefits

Medical, dental, and vision insurance; 401(k); paid paternity and maternity leave; commuter benefits; disability insurance; tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.