Tapestry Senior Manager, Marketing Technology Enablement
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $130,000–160,000/year
- Department
- IT & Technology Systems
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Tapestry seeks a Senior Manager, Marketing Technology Enablement in New York to drive Martech adoption across Coach and Kate Spade brands.
Role & Responsibilities
- Serve as the primary Martech partner for Coach and Kate Spade North America and Europe marketing teams, aligning Cordial platform capabilities to business priorities and activation goals
- Identify opportunities to improve lifecycle marketing programs by introducing new capabilities, use cases, and best practices informed by cross-brand and cross-regional learnings
- Drive adoption of Martech capabilities across brands and regions, helping teams maximize platform value and marketing effectiveness
- Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices with Cordial platform
- Lead Martech enablement strategy, ensuring teams have the frameworks, best practices, and guidance needed to successfully adopt platform capabilities and drive self-sufficient activation
- Partner with Martech Infrastructure to translate business needs into clear use cases, requirements, and prioritized platform enhancements
- Represent lifecycle marketing needs during Technology quarterly planning and roadmap discussions, ensuring business priorities are reflected
- Facilitate knowledge sharing across brands and regions, promoting adoption of proven approaches and successful activation strategies
- Monitor adoption trends and stakeholder feedback to identify continuous improvement opportunities across processes, capabilities, and ways of working
Qualifications
- 7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms
- Hands-on experience with enterprise marketing platforms such as Cordial, Braze, or similar solutions
- Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization, and campaign activation
- Experience supporting business stakeholders in a consultative, enablement, or platform adoption capacity
- Proven ability to influence stakeholders and drive alignment across brand marketing, product, and technical teams
- Experience developing scalable enablement programs, training materials, and operating models
- Strong communication and stakeholder management skills with the ability to bridge technical and non-technical audiences
- Experience translating business objectives into actionable requirements, use cases, and platform enhancements
Skills
Experience
7+ years in lifecycle marketing, CRM, marketing technology, or customer engagement platform roles. Demonstrated experience supporting business stakeholders in enablement or platform adoption capacities, with proven success influencing cross-functional teams. Experience supporting multiple brands or regions within a shared Martech ecosystem is preferred, as is experience driving adoption of new capabilities during platform migrations or transformation initiatives.
Education
Bachelor's degree in marketing, business, technology, communications, or related field, or equivalent professional experience demonstrating the required competencies.
Workplace
The role is situated in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 130,000 to USD 160,000 per annum.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Martech Enablement Manager», «Marketing Technology Adoption Lead», «Platform Enablement Manager», «Marketing Technology Program Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.