Tapestry Senior Manager, Global Brand Media

About Tapestry

Coach is a heritage New York fashion house and a member of the Tapestry portfolio, a global house of brands focused on premium accessories and ready-to-wear. The brand emphasizes craftsmanship, modern design and inclusive storytelling while benefiting from Tapestry’s global scale and centralized centers of excellence.

Role & Responsibilities

• Develop and implement a unified global media strategy that aligns with business objectives and adapts to changing market dynamics.
• Conduct market research and consumer insight analysis to inform media plans and identify new opportunities in media consumption.
• Provide clear media direction to business units, platforms and stakeholders to support prioritized brand goals and long-term KPIs.
• Invent and test new media models (See-Think frameworks) for brand building beyond traditional approaches.
• Build and use scenario models to forecast outcomes and allocate global media investment effectively across channels and campaigns.
• Collaborate cross-functionally with global and BU marketing, finance, creative, analytics and the Tapestry COE to ensure integrated media efforts.
• Establish and manage global platform relationships and joint business plans (JBPs) to accelerate media application and activation across markets.
• Analyze campaign metrics and identify areas for improvement, focusing on Individuals Lifted via BLS and iROAS/iRevenue via MMM.
• Manage global campaign collaboration and communications with BU marketing counterparts.
• Prepare executive-quality presentations and reports to communicate media strategy and performance to BU and global leadership.

Qualifications

• Minimum 7 years’ experience in media planning/buying with advanced measurement expertise and a proven track record in a global role.
• Demonstrated experience planning and executing complex multi-channel campaigns across global markets (NA, EMEA, APAC).
• Deep knowledge of traditional and digital media channels, including digital video, OTT/CTV, TV, OOH and social media.
• Strong strategic judgment: able to evaluate plans at a high level while managing detailed execution.
• Proven cross-functional stakeholder management, problem-solving and collaboration skills.
• Excellent verbal, written and presentation skills.
• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent professional experience).

Skills

Experience

At least seven years of progressive experience in media planning and buying with advanced measurement responsibilities in a global environment; demonstrated success managing complex, multi-channel campaigns across NA, EMEA and APAC.

Education

Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.

Workplace

Compensation

The base compensation for this position ranges from USD 120,000 to USD 140,000 per annum.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance.

Culture

Coach operates within the Tapestry family, combining a heritage design sensibility with a progressive, inclusive culture. The workplace emphasizes creativity, customer focus and a willingness to experiment, supported by formal competency frameworks for individual contributors and people managers.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.