Tapestry Senior Manager, Global Brand Marketing

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Support the development and evolution of Coach’s global brand strategies and platforms, reinforcing brand positioning, cultural relevance, and connection with the next generation of consumers.
• Identify emerging consumer behaviors, cultural shifts, and market trends, translating insights into strategic recommendations and creative opportunities.
• Bring fresh perspectives and innovative thinking to strengthen Coach’s role in culture and differentiate the brand within the luxury category.
• Partner with Consumer Insights and regional teams to identify consumer truths and opportunities that inform global campaign development.
• Manage global brand campaigns from strategic briefing and concept development through creative execution and launch.
• Partner with Creative teams and external agencies to develop campaign narratives and breakthrough creative ideas.
• Provide thoughtful, constructive creative feedback to strengthen the quality, distinctiveness, and emotional resonance of work.
• Challenge conventional approaches and identify opportunities for work that earns attention, inspires participation, and drives cultural conversation.
• Develop integrated campaign ecosystems that extend beyond traditional advertising across multiple consumer touchpoints.
• Research and recommend strategic brand partners, creators, organizations, talent, and cultural collaborators to elevate campaign ideas and expand their cultural reach.
• Collaborate with Media, Talent, PR, Influencer, Retail, Digital, and regional teams on connected activation strategies that maximize campaign impact.
• Identify opportunities to extend campaign momentum beyond launch through content, partnerships, cultural moments, and consumer experiences.
• Lead cross-functional campaign workstreams, aligning teams on strategic objectives, creative deliverables, timelines, and milestones.
• Partner with regional and local marketing teams to bring global campaigns to life with cultural relevance while maintaining a cohesive global brand narrative.
• Monitor campaign performance and market feedback, identifying learnings and opportunities to optimize future creative and marketing initiatives.
• Build relationships across Creative, Consumer Insights, Media, Talent, Product, Retail, and regional marketing teams to drive collaboration, alignment, and effective decision-making.
• Serve as a strategic partner, bringing forward recommendations and identifying opportunities to strengthen campaign impact.
• Synthesize complex information and cross-functional input into clear insights, actionable recommendations, and compelling presentations for senior leadership.
• Own assigned initiatives, anticipate challenges, solve problems proactively, and drive workstreams forward with clarity and confidence.
• Act as a steward of the Coach brand, ensuring marketing initiatives reinforce its positioning, creative standards, and relevance with the next generation of consumers.

Qualifications

• 7–10 years of experience in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning.
• Demonstrated experience contributing to global brand strategies and developing integrated marketing campaigns that balance a cohesive brand vision with diverse regional and local market needs.
• Experience working across international markets; meaningful exposure to Asia and understanding of regional consumer behaviors and cultural nuances are strongly preferred.
• Proven track record managing integrated campaigns from strategic development through execution and delivering measurable brand and business impact.
• Strong strategic thinking and creative judgment, with the ability to synthesize complex information, uncover consumer insights, and translate them into clear strategies, actionable recommendations, and breakthrough creative opportunities.
• Demonstrated creative taste and storytelling instincts, with the ability to recognize, evaluate, and strengthen distinctive, emotionally resonant, culturally relevant ideas that are authentic to the brand.
• Ability to think beyond traditional marketing channels and identify opportunities to extend campaign ideas through strategic partnerships, creators, cultural collaborators, experiences, and emerging platforms.
• Strong understanding of Gen Z and evolving consumer behaviors, with curiosity about culture, fashion, entertainment, music, and emerging trends that influence brand relevance.
• Experience collaborating with cross-functional teams and creative agencies; ability to influence stakeholders, challenge thinking constructively, and drive alignment and accountability without direct authority.
• Exceptional organizational and project leadership skills, with the ability to independently manage multiple complex workstreams, anticipate challenges, and deliver against competing priorities and deadlines.
• Excellent written, verbal, and presentation skills, including the ability to articulate a clear point of view, develop strategic narratives, and confidently present recommendations to senior stakeholders.
• High standards for strategic, creative, and operational excellence, strong attention to detail, and commitment to delivering thoughtful, high-quality work.
• Comfort operating in ambiguity, with the curiosity, initiative, and judgment to ask the right questions, establish clarity, and proactively identify opportunities and solutions.
• Experience managing or mentoring junior team members preferred.
• Proficiency in Microsoft PowerPoint, Excel, Word, and related collaboration tools.

Skills

Experience

7–10 years in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning.

Benefits

Medical, dental, vision, and disability insurance; 401(k); paid paternity and maternity leave; commuter benefits; tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.