Tapestry Senior Manager, eCommerce
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 3, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks Senior Manager for eCommerce in Tokyo to lead third-party marketplace strategy and drive e-commerce growth across Japan.
Role & Responsibilities
- Develop and execute sales and marketing strategies tailored to third-party marketplaces to maximize sales and deliver superior customer experience
- Manage P&L targets, trade spending, and platform-specific return on investment for assigned marketplaces
- Partner closely with cross-functional teams including Merchandising, IT, Retail, Finance, Marketing, Business Development, and Legal to align marketplace initiatives with brand objectives
- Cultivate and maintain strategic relationships with key marketplace partners including Zozotown and Rakuten; negotiate contracts and promotional terms to maximize brand visibility
- Monitor and analyze marketplace performance metrics including sales, traffic, conversion rates, and customer feedback; identify trends and optimization opportunities
- Develop a comprehensive online marketplace strategy identifying new partnership opportunities and expansion channels to drive growth and market penetration
Qualifications
- Bachelor's degree in Business, Marketing, Information Technology, or related field
- 7+ years of e-commerce management experience with demonstrated focus on marketplace platforms
- Proven track record of delivering sales growth and revenue impact
- Deep understanding of marketplace dynamics, trends, and best practices specific to the Japanese market
- Demonstrated expertise in partner relationship management, contract negotiation, and commercial terms structuring
- Strong project management skills with proven ability to manage multiple initiatives simultaneously and prioritize for highest ROI
- Fluent in both Japanese and English, with excellent written and verbal communication skills
- Results-oriented mindset with demonstrated ability to influence cross-functional stakeholders and drive continuous improvement
Skills
Experience
7+ years of e-commerce management experience, with specific expertise in third-party marketplace operations and strategy. Candidate should demonstrate proven success in driving marketplace sales growth, managing complex partner relationships, and optimizing platform-specific performance metrics within the Japanese market context.
Education
Bachelor's degree in Business, Marketing, Information Technology, or a related field.
Workplace
This position is based in Tokyo, Tokyo, Japan.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «eCommerce Strategy Manager», «Marketplace Operations Manager», «Digital Commerce Manager», «Online Sales Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.