Tapestry Senior Manager, Digital Product Management & AI

About Tapestry

Tapestry is a modern house of fashion brands that includes Coach, Kate Spade New York and other global labels. The company operates a vertically integrated model spanning design, wholesale, retail and digital commerce, and emphasizes brand-led storytelling, craftsmanship and global retail operations.

Role & Responsibilities

• Define, champion and execute a multi-year product vision and roadmap for the regional digital platform that aligns customer experience with commercial KPIs.
• Continuously assess customer needs, regional market trends and competitive dynamics to prioritise high-impact product initiatives.
• Use quantitative and qualitative insights (analytics, voice-of-customer, A/B testing) to develop hypotheses, build business cases and measure ROI.
• Embed AI into product discovery, personalization and optimisation workflows; partner with data science to integrate machine learning into product features.
• Lead a cross-functional product “tribe”—prioritise backlog, plan releases and drive end-to-end delivery with engineering, design, marketing and regional teams.
• Rapidly prototype concepts (including AI-assisted prototypes), run experiments and iterate to validate product assumptions.
• Represent product strategy to senior leadership, maintain comprehensive product documentation and translate global initiatives into localised experiences.
• Hire, coach and develop product talent; foster a high-performing, collaborative team culture.

Qualifications

• Bachelor’s degree with 7+ years’ experience in digital product management, building and scaling consumer or commerce platforms.
• Proven track record defining product strategy and translating customer needs into actionable roadmaps and requirements.
• Experience leading cross-functional teams in a matrixed, global organisation and demonstrated people leadership (hiring, coaching, development).
• Practical experience with user research, analytics, experimentation and A/B testing within agile/scrum delivery.
• Deep familiarity with digital platforms and technologies including Product Information Management (PIM) and Content Management System (CMS); Salesforce platform experience preferred.
• Comfortable using data and AI tools to inform decisions and improve product outcomes.
• Exceptional written and verbal communication skills with ability to influence senior stakeholders and distil complex ideas.

Skills

Experience

Seven-plus years leading digital product efforts for consumer-facing or commerce experiences, with demonstrated success in fast-paced, ambiguous and globally matrixed organisations and experience delivering measurable business outcomes.

Education

Bachelor’s degree required.

Workplace

Culture

Tapestry cultivates an inclusive, creative workplace that encourages individual expression and collective collaboration across its global brands. The organisation values curiosity, customer focus and experimentation, and invests in employee development and cross-functional mobility.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.