Tapestry Senior Manager, Demand Generation
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $115,000–145,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 24, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Kate Spade New York seeks Senior Manager, Demand Generation in New York to lead paid media strategy and campaigns for the global lifestyle brand.
Role & Responsibilities
- Develop and execute demand generation campaign strategies that drive brand heat and awareness with younger consumers, collaborating with cross-functional teams to plan and execute integrated campaigns
- Build strategic and tactical media plans in partnership with media agency partners, ensuring successful and timely implementation of media testing and campaigns
- Manage and optimize upper-funnel channels including video and display (YouTube), paid social (Meta, TikTok), paid influencer/affiliate, and publisher/partner marketing programs
- Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, and campaign objectives
- Partner with creative, marketing, ecommerce, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion)
- Define and track key performance indicators (KPIs) for upper-funnel success, including brand lift metrics, CPM, CPA, CPC, and engagement metrics
- Monitor sentiment of paid social ads and derive actionable trends and insights to inform creative iterations and media mix decisions
- Collaborate with analytics and marketing operations teams to ensure accurate reporting and derive data-driven insights
- Mentor junior team members and foster a culture of creativity, experimentation, and performance-driven results
- Test new platforms and formats to expand reach and improve engagement; manage risk and uncertainty in a dynamic marketing environment
Qualifications
- Bachelor's degree required
- 7+ years of relevant experience building media campaigns with multi-million-dollar annual budgets
- Firm understanding of testing and measurement methodologies including A/B testing and brand lift studies
- Experience working with brand media metrics (CPM, CPA, CPC, VTR, and engagement KPIs)
- Strong analytical skills with ability to make data-driven decisions and triangulate across different datasets
- Demonstrated experience in retail or luxury industry preferred
- Creative problem solver with strategic thinking skills and ability to formulate conclusions
- Outstanding attention to detail, superior communication, and follow-up skills
- Ability to build effective partnerships and collaborate across cross-functional teams with strong presentation skills
Skills
Experience
7+ years of experience building and managing media campaigns with multi-million-dollar annual budgets; demonstrated track record of developing demand generation strategies that drive brand awareness and consumer engagement; experience collaborating with media agencies, creative teams, and cross-functional partners on integrated marketing initiatives
Education
Bachelor's degree required
Workplace
The successful candidate will be located in New York, New York, United States of America.
Compensation
The base compensation for this position ranges from USD 115,000 to USD 145,000 per annum.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, tuition assistance
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Demand Generation Manager», «Senior Demand Generation Strategist», «Campaign Strategy Manager», «Brand Growth Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.