Tapestry Senior Manager, Consumer Insights

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Lead and manage qualitative and quantitative research initiatives across North Asia and Southeast Asia & Oceania (SEAO), including Brand Health Trackers, Attitudes & Usage studies, consumer segmentation, brand-specific projects, and local adaptation of communications testing, product testing, and concept validation.
• Manage research vendor relationships, ensure quality execution and value from agency partnerships, and deliver insights on time and to APAC Consumer Insights standards.
• Build and maintain consumer understanding across the 5Ps—promotion, product, price, place, and people—including generational behavior, cultural shifts, and competitive context across North Asia and SEAO.
• Apply methodological rigor across study design, questionnaire development, fieldwork management, analysis, and reporting; contribute market learning to the evolution of APAC research capabilities and methods.
• Identify emerging consumer and cultural trends using external perspectives, including cultural commentators, specialist agencies, industry reports, and local thought leaders; contribute local cultural intelligence to the team’s foresight work.
• Partner with marketing, product, merchandising, and data analytics teams as the primary consumer insights advisor for North Asia and SEAO; build stakeholder relationships, share findings proactively, and translate research into actionable commercial recommendations for market planning.
• Contribute to APAC functional excellence by maintaining high work standards, sharing best practices across markets, and participating in cross-regional initiatives.
• Partner with the Senior Director on cross-market initiatives with Tapestry’s Global Consumer Insights team and support advocacy for APAC consumer needs and complexities within the global organization.

Qualifications

• At least 8 years of progressive consumer insights experience; agency and client-side experience is preferred.
• Experience working within or supporting multi-market, matrixed organizations.
• Technical proficiency in qualitative and quantitative research methodologies, from design through execution.
• Familiarity with TURF, MaxDiff, or Conjoint analysis and syndicated data sources.
• Working knowledge of social listening, digital analytics, and cultural research, with depth in at least one area.
• Meaningful experience in at least one covered sub-region: Japan, South Korea, or Southeast Asia & Oceania.
• Strong stakeholder management skills and the ability to build trusted cross-functional partnerships and communicate insights in ways that drive action.
• Fluent English; proficiency in Japanese, Korean, or another regionally relevant language is a strong advantage.
• Ability to work with ambiguity, manage multiple projects simultaneously, and operate autonomously while remaining aligned with team priorities.
• Excellent written and verbal communication skills, including the ability to tell clear, compelling stories from data and research.
• A relevant Bachelor’s degree is required; a Master’s degree is a plus.
• Multi-market APAC experience spanning at least two covered sub-regions is valued.
• Experience in or alongside luxury, fashion, or retail organizations, with an understanding of how consumer insights inform product, channel, and brand decisions, is valued.
• Familiarity with popular analytics tools and technology-enabled research approaches, including AI-assisted research methods, is valued.
• A record of proactively surfacing insights and recommendations and making research accessible, relevant, and impactful for non-research audiences is valued.
• Early indicators of leadership potential, including mentoring junior team members or managing agency teams effectively, are valued.
• Demonstrates courage in providing direct, actionable feedback; creativity; customer focus; comfort with ambiguity and change; drive for results; interpersonal savvy; and learning agility.

Skills

Experience

At least 8 years of progressive experience in consumer insights.

Education

Relevant Bachelor’s degree required; Master’s degree considered a plus.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.