Tapestry Senior Manager, Consumer Insights

Overview

Tapestry is a global house of accessible luxury brands that includes Coach, Kate Spade and Stuart Weitzman. The company combines design-driven creativity with commercial discipline and operates across retail, wholesale and digital channels worldwide. As an employer, Tapestry emphasizes brand craftsmanship, consumer-centric thinking and cross‑brand collaboration within a global, matrixed organization.

Role & Responsibilities

• Define and execute the end-to-end consumer insights agenda to inform brand, category and channel strategies across Tapestry’s portfolio.
• Commission, design and oversee quantitative and qualitative research (surveys, segmentation, ethnography, focus groups, brand and ad testing) and translate findings into actionable commercial recommendations.
• Develop and maintain advanced consumer segmentation and predictive models to anticipate demand drivers and optimize assortment, pricing and marketing investments.
• Synthesize disparate data sources (commerce, CRM, third‑party panels, web analytics) to create unified consumer views and executive-ready dashboards.
• Partner closely with Brand, Product, Ecommerce, CRM and Media teams to ensure insights are embedded into planning, creative development and channel activation.
• Lead, mentor and grow a team of insights analysts and external research partners; manage vendor selection, scopes of work and SOW budgets.
• Present complex analyses and strategic implications to senior stakeholders and executive leadership, tailoring recommendations for commercial impact.

Qualifications

• Proven ability to convert consumer research into commercial strategies that drive brand growth and customer lifetime value.
• Track record of leading mixed-methods research programs and developing robust consumer segmentation frameworks.
• Strong stakeholder management and cross-functional collaboration skills within a matrixed retail or fashion environment.
• Demonstrated experience managing external research agencies and negotiating SOWs and vendor partnerships.
• High level of business acumen with the capacity to influence senior leadership through clear storytelling and prioritized recommendations.

Skills

Experience

Typically requires 7+ years of progressive experience in consumer insights, market research or analytics, with at least 2–3 years in a people‑leadership role. Experience within retail, fashion or consumer goods — preferably at a premium or luxury brand — is highly desirable.

Education

Bachelor’s degree in Marketing, Statistics, Economics, Psychology, Data Science or a related discipline; master’s degree preferred.

Workplace

Culture

Tapestry blends creative brand heritage with data-driven commercial rigor, fostering a collaborative and entrepreneurial workplace. Teams operate within a fast-paced, cross-functional environment where insights are expected to directly influence product and marketing decisions across internationally recognized labels.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.