Tapestry Senior Manager, Brand Analytics

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Analyze brand and marketing performance data to identify trends, opportunities, and risks, translating findings into clear, actionable business recommendations
• Own the complete analytics pipeline from data analysis through insight generation to business impact measurement, ensuring outcomes are grounded in business context rather than purely technical metrics
• Serve as strategic insights partner to brand and marketing leadership, delivering holistic assessments of brand performance, consumer engagement, and campaign effectiveness
• Evaluate marketing effectiveness across channels through advanced analytics, experimentation, and performance modeling to optimize investment and impact
• Lead defined components of strategic initiatives including campaign optimization, channel investment decisions, and business planning, ensuring measurable business results
• Ensure accuracy, clarity, and usability of analytics outputs across diverse stakeholders and markets
• Build and maintain strong cross-functional relationships with teams across Marketing, Merchandising, Digital, Finance, and Creative to influence strategy and drive growth
• Engage stakeholders with data-backed perspectives, contributing meaningfully to strategic discussions and progressively influencing organizational direction
• Support the scaling of insight-driven decision-making by identifying repeatable use cases and frameworks applicable across campaigns, channels, or markets

Qualifications

• 7–9 years of experience in brand analytics, marketing analytics, consumer insights, or related fields
• Strong working knowledge of marketing measurement methodologies including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics
• Proven ability to translate complex data into clear, actionable insights supporting business decision-making
• Proficiency with analytics and visualization tools such as Tableau or Power BI
• Proficiency with SQL and modern data environments; Python or R experience is advantageous
• Strong communication and stakeholder management skills with ability to collaborate across functional boundaries
• Demonstrated ability to balance attention to detail with focus on business impact and tangible outcomes

Skills

Experience

7–9 years of professional experience in brand analytics, marketing analytics, consumer insights, or closely related fields; experience within luxury, retail, fashion, or consumer brands is preferred.

Education

Not specified

Workplace

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.