Tapestry Senior Ecommerce Analyst

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Employment Contract
Seniority Senior
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Coach (Tapestry) seeks a Senior Ecommerce Analyst in Greater London (12‑month contract) to drive digital growth through analysis, testing and AI‑driven insights.

Overview

Coach is a global fashion house and leather‑goods brand within the Tapestry portfolio, a multi‑brand global house of luxury and lifestyle labels. The brand combines design-led creativity with commercial rigour and operates within a matrixed global organisation that emphasises inclusivity, internal mobility and cross‑brand collaboration.

Role & Responsibilities

  • Monitor and report on site performance (traffic, bounce rates, session duration, conversions) across daily, weekly and monthly cadences and benchmark against historical and industry standards.
  • Measure marketing economics including CPA and customer lifetime value and present commercial implications to stakeholders.
  • Produce and distribute actionable reports and dashboards (weekly, monthly, quarterly) with visualisations, trend analysis and KPI tracking.
  • Design, execute and analyse A/B and multivariate tests with clear hypotheses; measure statistical significance and uplift on key metrics (add‑to‑cart, checkout completion, bounce).
  • Conduct funnel and segmentation analyses to identify drop‑off points and behavioural patterns by audience to inform optimisation priorities.
  • Recommend UX and content improvements using heatmaps, session replays and user‑flow analysis to improve conversion paths.
  • Identify SEO opportunities via organic traffic and keyword/landing‑page analysis.
  • Create and maintain measurement plans that align campaign objectives and business goals; ensure KPIs are tracked consistently across platforms.
  • Audit and validate analytics implementations (e.g., GA4 tags, Snowflake pipelines), troubleshoot data discrepancies and maintain documentation and governance for tracking setups.
  • Collaborate with Marketing, Product and UX teams to translate data and AI insights into commercial strategies and roadmap items.
  • Work with the global reporting team to maintain Tableau reports, troubleshoot data issues and share learnings and new tools with the Ecommerce team.
  • Evaluate and pilot emerging technologies (predictive analytics, AI‑driven insights) and share quarterly industry learnings with wider teams.

Qualifications

  • Minimum 4+ years of analytics experience with a focus on ecommerce within retail environments.
  • Proficiency in web analytics platforms such as Google Analytics and Adobe Analytics.
  • Hands‑on experience with data visualisation tools (Tableau, Power BI) and SQL/Excel for analysis.
  • Practical experience with ecommerce platforms (Salesforce Commerce Cloud, Shopify) and scripting in Python.
  • Experience using behavioural analytics platforms such as Content Square (heatmaps, session replays).
  • Working knowledge of Google Tag Manager and GA4 implementations; experience auditing Snowflake pipelines.
  • Demonstrable experience designing and analysing A/B and multivariate tests and interpreting statistical significance.
  • Ability to translate complex data and AI/ML concepts into clear, actionable commercial recommendations.
  • Right to work in the UK (visa sponsorship is not available for this role).

Skills

Google Analytics Adobe Analytics Tableau Power BI SQL Excel Salesforce Shopify Python Content Square Google Tag Manager GA4 tags Snowflake A/B testing Multivariate testing

Experience

At least four years of progressive analytics experience, ideally within ecommerce/retail contexts, with demonstrated ownership of conversion optimisation, experimentation and cross‑functional reporting; practical use of SQL, Python and modern analytics/BI stacks is expected.

Education

Bachelor's degree in a quantitative or business discipline (e.g., Statistics, Economics, Computer Science, Mathematics, Marketing) or equivalent practical experience.

Workplace

The successful candidate will be located in Greater London, England, UK. Across the England region, Cerulean lists 589 open positions — 47 listed in the past two days. Cerulean currently advertises 624 open roles in UK, including 48 added in the last 48 hours.

Benefits

Hybrid working (3 days in office, 2 remote); Flex Fridays (early finish); 1 paid volunteering day per year; learning & development and internal mobility opportunities; seasonal and cultural social events; equity, inclusion & diversity initiatives; 25 days holiday plus bank holidays; multi‑brand discount up to 50% (Coach and Kate Spade); private healthcare (Bupa) and health assessment; Bupa rewards; private dental cover; Maven family‑building, fertility and menopause support; eyecare vouchers; employee assistance programme; employer pension contribution; gym discount; interest‑free season ticket loan; cycle to work scheme.

Culture

The brand fosters a design‑forward, consumer‑centric culture within the broader Tapestry group, emphasising creativity, courage and collaboration. Employees are encouraged to learn quickly, experiment with new approaches and contribute across functions in a fast‑moving retail environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.