Tapestry Senior Director, Amazon
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $180,000–200,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 5, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks Senior Director, Amazon in New York. Lead enterprise Amazon strategy, marketing, and P&L for luxury brand. $180K–$200K annual.
Role & Responsibilities
- Define and own the multi-year strategic roadmap for Amazon, including the role of Amazon's media and marketing ecosystem in driving enterprise growth
- Serve as the internal authority on Amazon, including its evolving advertising, search, and content algorithms
- Own the Amazon P&L with accountability for topline, profitability, and marketing investment strategy
- Lead integrated financial planning, ensuring marketing spend (Sponsored Ads, DSP, affiliate, promotions) is optimized for ROI and incrementality
- Define and lead end-to-end Amazon marketing strategy, positioning media as a core growth driver
- Oversee full-funnel activation across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging ad formats
- Develop and scale measurement frameworks (incrementality, attribution, MMM where applicable) to inform investment decisions
- Elevate content strategy (A+ content, brand stores, PDP optimization) as a critical lever for conversion and brand storytelling
- Influence and align senior stakeholders across marketing, merchandising, finance, and digital to integrate Amazon into broader brand and media strategies
- Build and lead a high-performing Amazon organization with strong capabilities in performance marketing, analytics, and content
- Champion a consumer-first, insight-led approach, using Amazon data to inform targeting, messaging, and experience
- Identify and lead next-generation marketing opportunities within Amazon and pilot innovative media and content strategies
Qualifications
- 10+ years of experience across digital commerce, performance marketing, or marketplace strategy
- Significant hands-on experience with Amazon Ads (Sponsored Ads, DSP) and retail media ecosystems
- Track record of managing large marketing budgets with measurable business impact
- Experience integrating brand and performance marketing strategies
- Strong financial acumen with experience managing large-scale media investments and driving ROI
- Outstanding leadership skills with proven ability to coach and develop top talent
- Advanced analytical and performance measurement capabilities
- Exceptional executive communication skills with ability to translate complex marketing data into clear business insights
Skills
Experience
10+ years of experience across digital commerce, performance marketing, or marketplace strategy with significant hands-on experience managing Amazon advertising platforms and retail media ecosystems. Track record of managing large marketing budgets with demonstrable business impact and experience integrating brand and performance marketing strategies. Global and/or luxury brand experience preferred.
Education
Not specified
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 180,000 to USD 200,000 per annum.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Amazon Channel Director», «Head of Amazon Strategy», «Director, Marketplace Operations», «Amazon Commerce Leader», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.