Tapestry Senior Brand Media Manager, Demand Generation

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Own and lead EMEAI brand media strategy, spanning annual planning, long-range vision, and seasonal execution across key Spring and Fall moments
• Define channel architecture, audience strategy, and investment approach to build sustained mental availability and brand salience
• Translate global brand frameworks into regionally relevant, culturally impactful media strategies and represent EMEAI brand media in upstream forums
• Own double-digit regional brand media budgets with accountability for allocation, pacing, optimisation, and effectiveness
• Make strategic investment decisions aligned to business priorities, brand strategy, and regional nuance, ensuring robust governance across financial tracking and ROI assessment
• Act as the senior regional point of contact for the EMEAI media agency, holding partners accountable for strategic quality, innovation, and delivery
• Lead relationships with key media and technology partners including Google and priority media owners, influencing partner roadmaps to unlock incremental value and innovation
• Define success frameworks for brand media ensuring clarity on effectiveness and long-term brand impact
• Translate complex performance data and learning into clear insights and strategic recommendations for senior stakeholders
• Drive continuous improvement through structured test-and-learn agendas and optimisation of regional ways of working
• Lead and mentor the Media Assistant Manager, providing clear direction, coaching, and support to ensure strong regional campaign delivery
• Develop the Assistant Manager's strategic capability across planning, optimisation, and insight generation
• Create a high-performing, collaborative team dynamic, empowering the Assistant Manager to contribute ideas and ownership across brand media initiatives
• Act as a vital consultant on high-impact special projects beyond BAU, stepping in as a senior support and project lead to unblock complexity and drive cross-functional initiatives
• Set standards and frameworks that improve efficiency, collaboration, and effectiveness across teams and partners

Qualifications

• 5+ years of experience in brand media, integrated media strategy, or regional marketing leadership, ideally within fashion, luxury, or retail
• Strong knowledge of digital platform capabilities including Google, Meta, and TikTok
• Proven ability to own regional or multi-market media strategy and investment
• Demonstrated experience leading senior agency and platform relationships
• Strong understanding of brand building, mental availability, and full-funnel effectiveness
• Strategic, commercially minded leader comfortable operating in a matrixed, global organisation
• Demonstrated competencies: Courage, Creativity, Customer Focus, Dealing with Ambiguity, Drive for Results, Interpersonal Savvy, and Learning on the Fly
• For people managers: Strategic Agility, Developing Direct Reports and Others, and Building Effective Teams

Skills

Experience

5+ years in brand media, integrated media strategy, or regional marketing leadership, ideally within the fashion, luxury, or retail sector. Proven track record of owning regional or multi-market media strategy and investment with senior agency partnership experience.

Education

Not specified

Workplace

Benefits

Hybrid working (3 days in office, 2 days remote); Option to finish early on Friday (Flex Fridays); 1 paid volunteering day per year with opportunities to volunteer on global projects; Learning and Development opportunities; Internal mobility and career progression; Regular social events (seasonal and cultural); Equity, Inclusion and Diversity initiatives including employee resource groups and regional inclusion councils; 25 days holiday in addition to bank holidays; Annual Incentive Plan (company performance bonus); Multi-brand discount up to 50% off Coach and Kate Spade; Private healthcare with health assessment (Bupa); Bupa rewards including financial wellbeing support and wellness discounts; Private dental cover; Free 24/7 support for family building, fertility, and menopause with Maven; Eyecare vouchers; Employee Assistance Program; Employer Pension Contribution; Gym discount; Interest-free season ticket loan; Cycle to work scheme

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.