Tapestry Senior Analyst, Marketing Analytics
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $102,482–106,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 17, 2026
About Tapestry
Coach is a New York–born global fashion house renowned for elevated leather goods and accessible luxury. As a member of the Tapestry portfolio, Coach operates within a multi-brand global group that emphasizes creativity, inclusivity and commercial innovation across its maisons.
Coach (Tapestry) is hiring a Sr. Analyst, Marketing Analytics in New York, NY — lead measurement, campaign analytics and insights for the global brand.
Role & Responsibilities
- Design, develop and maintain measurement frameworks and KPIs to evaluate paid, owned and earned marketing performance across channels.
- Build and maintain dashboards and regular reporting to translate marketing performance into actionable insights for brand and commercial teams.
- Conduct deep-dive analyses and attribution modeling to quantify ROI, inform media allocation and optimize campaign tactics.
- Partner with marketing, e‑commerce and product teams to translate business questions into analytical approaches and testable hypotheses.
- Lead A/B and multivariate experimentation efforts; define test designs, analyze results and provide pragmatic recommendations.
- Ensure data integrity by partnering with analytics engineering and data teams on instrumentation, tagging and ETL validation.
- Present findings and strategic recommendations to senior stakeholders; craft data-driven narratives that influence decision-making.
- Support ongoing initiatives to operationalize insights into marketing planning, forecasting and budget optimization.
Qualifications
- Proven ability to translate complex data into clear, prescriptive insights for commercial stakeholders.
- Strong competency in experimental design, attribution approaches and marketing measurement methodologies.
- Excellent communication and stakeholder-management skills, with experience presenting to senior management.
- Demonstrated ability to manage data quality issues and work cross-functionally with technical teams to resolve them.
- Comfort with ambiguity and change; ability to prioritize competing requests in a fast-paced retail environment.
Skills
Experience
4+ years of progressively responsible experience in marketing analytics, digital analytics, media measurement or a related analytical role, preferably within retail, fashion or consumer brands.
Education
Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science, Marketing, or a related quantitative discipline; advanced degree preferred.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 102,482 to USD 106,000 per annum.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance
Culture
Coach cultivates a creative, customer-focused culture grounded in the inclusive values of its parent company, Tapestry. The environment rewards curiosity, collaboration and measurable impact, with an emphasis on professional development and cross-functional partnership.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Analytics Lead», «Senior Marketing Data Analyst», «Marketing Insights Analyst», «Campaign Measurement Analyst», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.