Tapestry Sales Associate

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Location
DongguanGuangdongChina
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 13, 2026

About Tapestry

Coach is a global fashion house in the Tapestry portfolio, recognized for elevated leather goods, accessories and ready-to-wear. As part of Tapestry, Coach combines heritage craftsmanship with contemporary design and a focus on inclusive, customer-centric retail experiences.

Coach (Tapestry) seeks a Sales Associate in Dongguan, China to deliver luxury client service and drive omni-channel sales.

Role & Responsibilities

  • Act as a frontline ambassador for the Coach brand, delivering elevated service aligned with brand standards.
  • Build and nurture client relationships through personalised styling, product expertise and tailored recommendations.
  • Drive individual and store sales through cross-selling, upselling and proactive prospecting to meet KPIs.
  • Use mobile POS, clienteling tools and social selling channels (including short‑form video and live demos) to capture customer data and stimulate repeat purchases.
  • Develop and execute personal sales plans and follow up with prospects to close sales.
  • Maintain high energy on the sales floor; manage multiple customers and adapt selling techniques to shifting business priorities.
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment and visual merchandising while upholding service standards.
  • Keep sales floor and stockroom organised and compliant with asset protection and POS procedures.
  • Process transactions efficiently (sales, returns, exchanges, online pickups) and support inventory cycles (receiving, stocking, product movement).
  • Collaborate with teammates across functional areas and participate in brand initiatives, training and inclusion activities.

Qualifications

  • 1+ years of sales experience; luxury retail experience preferred.
  • Proven ability to meet individual sales targets and contribute to team KPIs.
  • Practical experience with POS operation and basic computer proficiency (iPad/laptop, Mobile POS).
  • Familiarity with clienteling, data acquisition and social selling techniques (live-stream shopping or video demos preferred).
  • Strong proficiency in English.
  • Ability to work a flexible schedule including nights, weekends, peak season and public holidays.

Skills

POS Mobile POS iPad laptop walkie-talkie clienteling tools social selling platforms short-form video

Experience

Minimum of one year of customer-facing sales experience; prior luxury or premium retail experience strongly preferred. A combination of education and relevant experience will be considered.

Education

No formal degree required; a combination of education and retail experience will be considered.

Workplace

This position is based in Dongguan, Guangdong, China, within easy reach of Guangzhou.

Culture

Coach promotes a creative, customer-first retail culture within the broader Tapestry commitment to inclusion and equity. The environment emphasises collaboration, continuous learning and adapting to omni-channel retail trends.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Associate», «Style Advisor», «Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.