Tapestry Sales Advisor
Coach (Tapestry) — Sales Associate in Dongguan, China. Front-line luxury retail role delivering personalised service and omni-channel sales at MixC Village.
Overview
Coach is an American luxury fashion house renowned for its leather goods and accessible-luxury lifestyle collections. The brand is part of Tapestry, a global house of fashion brands, and is recognised for its New York heritage, contemporary design under Creative Director Stuart Vevers, and a focus on craftsmanship and omni-channel retail.
Role & Responsibilities
- Act as a brand ambassador, adhering to Coach standards of style and customer service.
- Deliver personalised styling and product advice to build long-term client relationships.
- Drive individual and store sales through cross-selling, upselling and targeted recommendations to meet KPIs.
- Use mobile POS, clienteling tools and social selling (including short-form video) to capture client data and promote repeat purchases.
- Execute daily operational duties: cash wrap, inventory processing, replenishment and visual merchandising while maintaining service standards.
- Process transactions efficiently (sales, returns, exchanges, and online order fulfilment/pickups).
- Support inventory cycles: receive shipments, stock merchandise and manage product movement between sales floor and stockroom.
- Maintain a well-organised, clean sales floor and stockroom; follow POS and asset-protection procedures.
- Collaborate with teammates across functions and participate in brand trainings, initiatives and inclusion activities.
- Adapt selling techniques to changing business needs and maintain a calm, professional demeanour under pressure.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience strongly preferred.
- Proven experience operating POS systems and using mobile devices (iPad/laptop) in a retail environment.
- Demonstrable social selling experience, preferably with live-stream shopping or video demonstrations (preferred).
- Strong English language proficiency.
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
- Comfort using walkie-talkies, reading price/release sheets and executing inventory procedures.
- Clienteling and data-acquisition skills to develop and maintain customer relationships.
Skills
Experience
At least 1 year of retail sales experience, with luxury retail and omni-channel selling experience preferred. Proven capability with POS operations, clienteling and social/live-stream selling is advantageous.
Education
No formal education required; a combination of education and relevant retail experience will be considered.
Workplace
This position is based in Dongguan, Guangdong, China, within easy reach of Guangzhou.
Culture
Coach cultivates an optimistic, inclusive workplace rooted in New York creativity and modern craftsmanship. As part of Tapestry, the brand emphasises diversity, professional development and collaborative teamwork within an omni-channel retail environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Client Advisor», «Retail Sales Associate», «Style Consultant», «Boutique Sales Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.