Tapestry Retail Sales Associate

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Location
ZhengzhouHenanChina
Employment
Full-Time
Seniority
Junior
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 10, 2026

About Tapestry

Coach is a global fashion house originating in New York and known for leather goods and accessible luxury ready-to-wear. The brand is part of the Tapestry portfolio, a multi-brand group that emphasizes innovation, inclusive culture, and brand-led global retail. Coach positions itself as a design-driven house with a strong focus on craftsmanship, client relationships, and omni-channel retailing.

Coach Retail Sales Associate in Zhengzhou (Zhengzhou East MixC): join Coach to deliver luxury client experiences and drive omni-channel sales.

Role & Responsibilities

  • Act as the front-line ambassador of the Coach brand, consistently applying Coach Guide to Style and Service standards.
  • Deliver elevated, personalized client experiences through one-to-one styling, product expertise and tailored recommendations.
  • Drive sales performance via cross-selling, upselling and execution of individual sales plans to meet or exceed KPIs.
  • Use mobile POS and clienteling tools to capture client data, manage transactions and support omni-channel fulfilment (purchases, returns, exchanges, online pickups).
  • Employ social selling tactics including short-form video and live-stream demos to acquire and retain clients.
  • Support daily store operations: cash wrap, inventory receiving and processing, replenishment, visual merchandising and stockroom management.
  • Maintain high energy on the sales floor, manage multiple clients concurrently and adapt selling techniques to business needs.
  • Follow store policies for asset protection, POS operation and loss-prevention; keep selling and back-of-house areas clean and organised.
  • Participate in brand trainings, inclusion initiatives and team-oriented store projects; provide peer support across functional areas.

Qualifications

  • Minimum of 1 year of sales experience; luxury retail experience strongly preferred.
  • Proven ability to meet sales targets and to develop/manage personal client plans.
  • Operational proficiency with POS systems and basic computer devices (iPad/laptop, Mobile POS); experience using walkie-talkies.
  • Familiarity with social selling, clienteling and data-acquisition techniques; experience with live-stream shopping or video demos is an advantage.
  • Flexible availability including nights, weekends, peak seasons and public holidays.
  • Ability to remain calm, professional and adaptable in a fast-paced retail environment.

Skills

Mobile POS iPad walkie-talkie clienteling tools short-form video social selling platforms visual merchandising cash handling inventory processing

Experience

At least 1 year of retail sales experience; prior experience in luxury retail, omni-channel selling, clienteling and social/live-stream commerce is preferred.

Education

High school diploma or equivalent; a combination of relevant education and sales experience will be considered.

Workplace

This position is based in Zhengzhou, Henan, China.

Culture

Coach operates within the Tapestry family, prioritising creativity, inclusivity and collaborative team dynamics. The brand invests in training and development and encourages client-centric service, digital innovation and diversity across its stores.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Consultant», «Luxury Sales Associate», «Client Relations Associate», «Retail Client Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.