- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 3, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach seeks a Retail Marketing Assistant Manager to translate brand and campaign strategies into store activations, events and customer engagement initiatives that drive traffic, conversion and a consistent in-store experience. The role manages retail marketing calendars, performance analysis, budgets and cross-functional execution in partnership with Brand Marketing, Retail, CRM, Visual Merchandising, Operations and external agencies.
Role & Responsibilities
- Develop and manage an integrated retail marketing calendar aligned with brand campaigns, commercial priorities and key retail moments.
- Translate global and local campaign strategies into relevant store-level marketing activations.
- Identify retail marketing opportunities based on store priorities, customer insights, new store openings and local market moments.
- Define each activation’s marketing role and objectives, including traffic generation, customer acquisition, engagement, retention and conversion.
- Ensure retail marketing initiatives support both brand-building and commercial objectives.
- Own execution of integrated retail calendars, aligning campaigns, visual merchandising, CRM and store activations.
- Drive in-store experience execution, ensuring brand standards and consistency across the customer journey.
- Support customer-facing initiatives, including new-user engagement and first-visit experiences.
- Partner with CRM teams to activate traffic-driving and conversion-enhancing programs.
- Track initiative progress, execution quality and performance impact at store level.
- Analyze traffic, conversion, sales uplift and activation ROI.
- Apply performance insights to improve future retail marketing plans and investment decisions.
- Contribute to execution scorecards and initiative impact reviews.
- Manage retail marketing budgets, forecasts, purchase orders and expense tracking.
- Maintain financial discipline while maximizing execution impact and ROI.
- Partner with Finance and Operations on forecasting and spend governance.
- Bridge headquarters strategy and field execution.
- Support stakeholder alignment through clear execution briefs, timelines and follow-ups.
- Ensure execution standards, store toolkits and communication materials are deployed accurately.
Qualifications
- Approximately 3 to 7 years of experience in retail marketing, trade marketing, shopper marketing and customer experience.
- Experience in fashion, luxury, beauty, lifestyle, retail or consumer brands preferred.
- Proven experience planning and executing store activations, customer events, campaigns or retail marketing programs.
- Experience working with Retail, CRM, Visual Merchandising, Operations and external agencies.
- Business-level proficiency in Korean and English preferred.
Skills
Experience
Approximately 3 to 7 years in retail marketing, trade marketing, shopper marketing and customer experience.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.