Tapestry Regional Brand Ambassador
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 16, 2026
About Tapestry
Tapestry is a global house of contemporary lifestyle brands, best known as the parent company of Coach and Kate Spade New York. The organisation positions itself as inclusive and career-focused, investing in employee development, internal mobility and cross‑brand collaboration across retail and wholesale channels.
Tapestry seeks a Regional Brand Ambassador in Metzingen, Germany — 12‑month contract to represent Coach across department store concessions.
Role & Responsibilities
- Represent and deliver Coach brand standards across assigned department store concessions, with primary shop‑floor presence and customer engagement.
- Deliver exceptional customer service using Coach selling and service methodologies to meet and exceed sales KPIs.
- Plan, propose and support clienteling initiatives and in‑store events to drive customer acquisition and retention.
- Monitor store and concession performance, analyse KPIs, and present action plans to the Senior Regional Brand Ambassador to address gaps and opportunities.
- Drive brand education and share best practices to elevate product knowledge and commercial performance across stores.
- Execute and maintain visual merchandising standards, ensure new‑season product presentation and timely floor set‑ups in line with floor plans.
- Manage product deliveries, stock replenishment and back‑of‑house organisation; report operational issues as required.
- Prepare and submit trade reports and communicate product insights to the Wholesale Sales and regional leadership teams.
- Coordinate shop‑floor coverage in partnership with regional leadership and maintain strong relationships with department store partners.
Qualifications
- Minimum 2 years of retail experience, ideally with exposure to department store concessions or wholesale retail environments.
- Proven ability to deliver outstanding customer service and meet sales targets.
- Fluent verbal German communication skills.
- Availability to travel within Germany and flexibility to work evenings, weekends and public holidays.
- Strong organisational, leadership and analytical capabilities with a commercial mindset.
- Excellent interpersonal skills and proven ability to work collaboratively across internal and external stakeholders.
Skills
Experience
At least 2 years’ hands‑on retail experience, with familiarity operating inside department stores or concessions; demonstrable track record of achieving sales targets, executing visual standards and supporting clienteling or in‑store activations.
Education
High school diploma or equivalent; vocational training in retail, merchandising or a related discipline preferred but not required.
Workplace
The role is situated in Metzingen, Baden-Württemberg, Germany — conveniently close to Stuttgart.
Benefits
Multi‑brand discount up to 50% (Coach & Kate Spade New York); Employee Assistance Program; Free 24/7 Maven support for family building, fertility and menopause; 1 paid volunteering day per year; Learning & Development opportunities; Internal mobility and career progression; Equity, Inclusion & Diversity initiatives; Option to finish early on Fridays (Flex Fridays); Regular seasonal and cultural social events.
Culture
Tapestry cultivates an inclusive, collaborative and growth‑oriented workplace across its portfolio of brands, encouraging creativity and career development. The organisation emphasises diversity, internal mobility and people‑centric leadership while maintaining rigorous commercial standards in retail execution.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Field Brand Ambassador», «Regional Retail Ambassador», «Department Store Brand Representative», «Wholesale Brand Representative», «Concession Brand Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.