Tapestry Performance Marketing Manager

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Location
LondonEnglandUK
Employment
Full-Time
Seniority
Mid-Level
Department
E-Commerce, Digital & Data Analytics
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 7, 2026

About Tapestry

Kate Spade New York is a global lifestyle brand known for its colorful, optimistic aesthetic across handbags, ready-to-wear, accessories and home. The brand operates within the Tapestry portfolio, benefiting from the scale and cross-brand expertise of a global house of fashion labels while maintaining a distinct creative identity and focus on accessible luxury.

Kate Spade New York in Greater London seeks a Performance Marketing Manager to lead Europe performance strategy and drive ecommerce growth.

Role & Responsibilities

  • Define and lead the Europe performance marketing strategy to deliver annual ecommerce revenue and customer growth targets while optimising ROI and marketing efficiency.
  • Own annual performance marketing budget and forecasting; translate channel-level traffic and revenue projections into plans that meet ecommerce targets and ROI benchmarks.
  • Develop, execute and measure channel-specific strategies across SEO, PPC, Paid Social, Affiliate Marketing and other performance channels, ensuring day-to-day campaign delivery and optimisation.
  • Manage relationships with external performance agencies; set clear KPIs (traffic, revenue, ROI), oversee execution, and ensure on-time, on-plan delivery.
  • Design and oversee affiliate programme strategy including commission rate reviews, partner negotiations, tenancy agreements and market launches, with emphasis on content and influencer partnerships in collaboration with PR.
  • Drive SEO performance through agency management and prioritisation of technical, content and keyword initiatives; collaborate with North America on the global AEO roadmap and monitor visibility across LLM platforms.
  • Increase customer acquisition and retention via performance channels with a focus on newsletter signups and subscriber growth.
  • Identify and scale opportunities in existing and emerging channels (including LLMs/AI and Search) to improve cost efficiency and expand audience reach.
  • Partner with Ecommerce and Brand teams to align performance activity to commercial campaigns and regional ecommerce plans.
  • Track industry and channel developments and translate new opportunities into actionable roadmaps to enhance long-term digital performance.

Qualifications

  • Proven experience in performance marketing within a multi-market, ecommerce-led business.
  • Hands-on expertise across SEO, PPC, Paid Social and Affiliate Marketing, with demonstrable results in customer acquisition and revenue growth.
  • Advanced proficiency in Google Analytics 4 (GA4) and strong knowledge of marketing measurement and tracking solutions.
  • Proven budget management experience with a track record of delivering sales growth against ROI targets.
  • Excellent interpersonal and communication skills, with experience managing agency partners and cross-functional stakeholders.
  • Strong project and organisational management skills; consistently delivers initiatives on time and to plan.
  • Highly analytical, with the ability to translate complex data into clear, actionable strategies.
  • Proactive, resilient and solution-focused mindset with the ability to operate in a fast-paced, ambiguous environment.

Skills

Google Analytics 4 (GA4) SEO PPC Paid Social Affiliate Marketing AEO LLMs/AI Marketing measurement and tracking Budget management Agency management Campaign forecasting

Experience

Proven track record in performance marketing for multi-market ecommerce businesses, including hands-on management of paid search, social, affiliate programmes and SEO; demonstrable experience managing budgets, external agencies and delivering measurable revenue and ROI growth.

Education

Bachelor’s degree in Marketing, Business, Economics, Analytics or a related field, or equivalent practical experience in performance marketing.

Workplace

This position is based in London, England, UK.

Benefits

Hybrid working (Tue–Thu office; Mon & Fri remote); Flex Fridays (option to finish early); 1 paid volunteering day per year; learning & development and internal mobility; regular social events; equity, inclusion & diversity initiatives and employee resource groups; 25 days holiday plus bank holidays; Annual Incentive Plan (company performance bonus); up to 50% multi-brand discount (Coach and Kate Spade); private healthcare with health assessment (Bupa); Bupa rewards (financial wellbeing & wellness discounts); private dental cover; 24/7 family building, fertility and menopause support (Maven); eyecare vouchers; employee assistance programme; enhanced employer pension contribution; gym discount; interest-free season ticket loan; cycle to work scheme.

Culture

Kate Spade New York blends bold creativity with commercial rigour and operates within Tapestry’s inclusive, development-focused environment. The brand values optimism, collaboration and curiosity, encouraging employees to experiment, learn quickly and contribute to a consumer-centric, cross-market marketing organisation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Performance Manager», «Acquisition Marketing Manager», «Paid Media Manager», «Growth Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.