Tapestry Marketing Assistant
- Location
- SeoulSeoulSouth Korea
- Employment
- Contract
- Seniority
- Entry-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 14, 2026
About Tapestry
Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.
Coach Marketing Assistant position in Seoul for 6-month contract. Support campaigns, PR, and trend analysis for global luxury fashion brand.
Role & Responsibilities
- Assist in execution of marketing campaigns including seasonal activations, pop-ups, and brand events
- Support planning, preparation, and on-site operations for brand activations and events
- Coordinate with internal teams (marketing, retail, eCommerce) and external agencies and vendors
- Track timelines, assets, and deliverables to ensure smooth campaign rollout
- Support PR activities including sample coordination, media seeding, and event logistics
- Assist in communication with PR agencies and track media coverage
- Manage influencer campaign logistics including product dispatch and posting schedule tracking
- Research and compile trend reports on fashion, Gen Z culture, and digital platforms
- Monitor competitor activities, campaigns, product launches, and influencer trends
- Track social media and digital platforms to identify emerging content and consumer trends
- Support communication between internal stakeholders and external partners
- Prepare meeting notes, summaries, and track key action items
- Assist with campaign-related documentation and administrative tasks
Qualifications
- Bachelor's degree or equivalent practical experience
- Up to 2 years of experience in marketing, PR, or related fields (internship included)
- Strong interest in fashion, luxury, or digital marketing and Gen Z culture
- Familiarity with social media platforms (Instagram, YouTube, TikTok preferred)
- Detail-oriented with strong organizational and multitasking abilities
- Proficiency in PowerPoint and Excel preferred
- Native Korean with workable English communication skills
Skills
Experience
Up to 2 years of marketing, PR, or related field experience, including internships. Demonstrated interest in fashion, luxury brand strategy, and digital marketing trends targeting Gen Z audiences.
Education
Bachelor's degree or equivalent practical experience in a related field.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tapestry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Campaign Coordinator», «Marketing Coordinator», «Marketing Support Specialist», «PR & Events Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.